Sr. Manager, Design Insights & Member Experience

We need to output HTML fragment with sections: About the role? Actually the posting includes company description and mission etc. We need to include sections only if there is real specific content. The posting includes a lot of company overview, mission, values, etc. That could be "About the role"? Actually "About the role" is typical heading for description of role. The posting includes responsibilities, requirements, qualifications, skills, benefits, pay, schedule. We need to map content accordingly. We must not repeat job title as heading. No Job ID. Remove boilerplate like cookie/navigation/legal/EEO etc. There's a note about fraud schemes - that's boilerplate? It's a warning but maybe considered legal/EEO? It's a scam warning; we should remove it as per instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So remove the fraud warning paragraph. We need to preserve all substantive information. So we need to include company overview, mission, values, etc. Where to place? Possibly under "About the role" or maybe a separate "About Planet Fitness". But instructions say use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those headings only if content exists. We can also add other headings? It says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we could use other headings if needed? Probably stick to those. So we need to map content to these sections. We have: - About the role: could include the description of the role: "As the Senior Manager, Design Insights & Member Experience, you are a strategic design leader..." plus hybrid schedule info? Actually schedule is separate. - Responsibilities: list of duties: bullet points under "Strategic Design & Design Thinking Leadership", "Strategic Framing & Problem Definition", etc. Those are responsibilities. - Requirements: maybe the qualifications: Bachelor's degree, 5-7+ years experience, etc. - Qualifications: maybe similar to requirements; but we need to avoid duplication. Could combine? But instructions: use sections only when posting has real specific content. We could have both Requirements and Qualifications if distinct. The posting lists qualifications as bullet points after "Bachelor’s degree...". Those are qualifications/requirements. Could treat as "Requirements". Then "Skills" could be the soft skills list: "Extremely detail-oriented...", "Excellent communication...", etc. Those are skills. - Benefits: the paragraph about benefits package. - Pay: the salary range. - Schedule: hybrid schedule description. We must not include placeholder text like "commensurate with experience". Not present. We need to ensure we don't invent or summarize away detail. Keep all substantive info. We need to output only HTML fragment, no /, no markdown. Let's extract content. Company overview: Could be placed under "About the role"? Actually "About the role" is about the role, not company. But we could include company overview in "About the role" as context. However instructions: "Do NOT repeat the job title as a heading (the page already shows it)". So we can have heading About the role and then include description of role and maybe company overview. That seems okay. But we also have a lot of company mission/values etc. That is substantive; we should include it somewhere. Could be under About the role as well. Let's parse: First paragraph: Founded in 1992... mission etc. That's company overview. Second paragraph: As the Senior Manager... role description. Third: This role follows a hybrid schedule... (schedule) Then sections: Strategic Design & Design Thinking Leadership (list of responsibilities). Then Tactical Design Validation & Experience Testing (list). Then Collaboration & Partnership (list). Then qualifications bullet list. Then skills bullet list (the long list of attributes). Then benefits paragraph. Then pay paragraph. Then fraud warning (remove). End. Thus we need to map: About the role: include company overview + role description? Might be too much but okay. Responsibilities: combine the three responsibility sections (Strategic Design & Design Thinking Leadership, Strategic Framing & Problem Definition, Service Design Tools, External Partner Leadership, Workshop Facilitation, Tactical Design Validation & Experience Testing, In-Gym Pilot Testing, Actionable Recommendations, Design Partnership, Insights Integration, Franchise Alignment). Actually those are all responsibilities. Requirements: maybe the qualifications bullet list (Bachelor's degree, 5-7+ years experience, etc.) Skills: the list of personal attributes (detail-oriented, communication, etc.) Benefits: benefits paragraph. Pay: salary range. Schedule: hybrid schedule description. We must ensure we don't create sections with filler. All have content. Now we need to format using

for each section heading, then content:

for prose,

• for lists. We must not include any extra text outside HTML. Let's craft. First, About the role: We'll include company overview and role description. Prose: combine paragraphs. Company overview: "Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners. At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of! For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!" Then role description: "As the Senior Manager, Design Insights & Member Experience, you are a strategic design leader responsible for applying the core principles of Design Thinking and Service Design directly to the member experience innovation pipeline. Your mandate is two-fold to strategically frame complex problems and to tactically validate and refine the usability and desirability of design concepts across digital and physical touchpoints. Reporting to the Director or VP of Member Experience & Innovation, you will drive the practical execution of Human-Centered Design (HCD). This role is distinguished by its heavy design focus—it partners with the central Consumer Insights team for broad context but owns the deep dive into design-specific research, journey mapping, and concept testing to ensure a high-quality, resonant member experience." We can combine into one

  or multiple

  . Probably separate paragraphs for readability. Now Responsibilities: list items. We need to extract each bullet from the sections. From "Strategic Design & Design Thinking Leadership": "Apply foundational design strategy skills to scope, define, and manage innovation projects" "Strategic Framing & Problem Definition": "Utilize Design Thinking methodologies to strategically frame complex member problems, define opportunity spaces, and establish the research agenda for experience innovation projects." "Service Design Tools": "Lead the development of comprehensive current-state and future-state service blueprints and detailed journey maps to articulate the strategic intent, user experience, and operational dependencies of new service models." "External Partner Leadership": "Lead and manage external research or design consulting firms on specific, high-priority projects, owning the project's insights direction, methodology, and final deliverable quality." "Workshop Facilitation": "Plan and lead high-impact design thinking workshops and ideation sessions with cross-functional partners and franchisees to collaboratively generate and align on strategic solutions." Then "Tactical Design Validation & Experience Testing": "Lead hands-on, evaluative research to ensure successful design execution. This is the core tactical output of the role" Under that sub-bullets: "Evaluative Design Testing": "Design and execute rapid, iterative testing methodologies (e.g., usability testing, A/B testing, concept testing) on specific wireframes, digital prototypes, visual designs, and physical mockups to gather actionable feedback on design feasibility and user flow." "In-Gym Pilot Testing": "Conduct contextual inquiries, observations, and interviews directly within clubs to rigorously test and evaluate the real-world operational and member experience of pilot programs (e.g., new layouts, self-service kiosks, operational processes)." "Actionable Recommendations": "Translate qualitative and quantitative testing data into clear, prioritized design recommendations that directly inform the next iteration cycle for designers and product managers." Then "Collaboration & Partnership": "Ensure seamless integration of design strategy and insights into the execution workflow" Sub-bullets: "Design Partnership": "Act as the primary research and insights partner to the Experience Design and Product teams, ensuring design decisions are continuously informed by validated member behavior." "Insights Integration": "Partner with the central Consumer Insights team to leverage foundational market context, using those strategic insights to inform the focus and scope of project-specific tactical design research." "Franchise Alignment": "Collaborate with operational and franchise partners to ensure new designs and service models are operationally viable and scalable across the Planet Fitness system." We'll list all as

• . Now Requirements: qualifications bullet list: "Bachelor’s degree in a related field such as Service Design, Strategic Design, User Experience Design, or a closely related discipline" "5-7+ years of experience in a design research, service design, or strategic consulting role, demonstrating mastery of Design Thinking and Human-Centered Design (HCD) principles" "Strong foundational knowledge in strategic design, complemented by expert proficiency in hands-on, tactical research methods (e.g., ethonography, usability testing, iterative concept validation, in-context observation)" (note typo ethonography but keep as is) "Proven ability to plan, facilitate, and synthesize core strategic design artifacts such as service blueprints and detailed journey maps" "Demonstrated experience managing vendors or external consulting firms to deliver high-quality design research and strategic outputs" "Previous experience as a practicing designer (e.g., UX/UI, Service Design) or time spent at a strategic design/innovation consultancy, a plus" "A passion for fitness, wellness, and delivering exceptional customer experiences" Now Skills: list of attributes: "Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives" "Excellent communication and presentation skills, with a proven ability to deliver findings that influence and drive rapid design iteration" "Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally" "Creative, progressive, thought leadership with the ability to influence at all levels of the organization" "Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity" "Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills" "Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment" "Cooperative team player with an upbeat, positive, “can-do” attitude!" Now Benefits: paragraph: "Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package