Sr Manager, Customer Strategy & Growth

About the role

Ceva Animal Health is a global leader in animal health, committed to the health and wellbeing of farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife, and to a "One Health" approach linking people, animals and the planet. The company seeks a Customer Strategy & Growth Manager based in Bridgewater, NJ to accelerate retail growth by enabling new distribution, strengthening customer partnerships, and improving revenue quality across priority channels. Travel Required: Estimated 10% - 30% domestic travel is required, depending on location.

Responsibilities

• Drive New Distribution, Customer Development & Launch Readiness – Partner with Sales and the GM to support priority expansion opportunities. Build category review presentations, customer selling stories, assortment recommendations, competitive context, and supporting materials that help win new listings and expand distribution. Once business is awarded, lead the cross-functional customer setup and launch-readiness process in partnership with Sales Operations, Supply Chain, Customer Service, Finance, Marketing, and other internal teams, including item setup, customer requirements, logistics, order-to-cash processes, pricing/terms, forecasting inputs, content readiness, and other operational needs required for a successful launch.
• Drive JBP Growth & Customer Economics - Partner with Sales teams on Joint Business Planning to identify high-value growth vehicles and improve the return on customer investment. Help evaluate and negotiate trade funding, terms, promotional support, logistics costs, and other commercial requirements, challenging low-value or unnecessary spend.
• Sales Forecasting & Demand Planning – Develop and manage a disciplined sales forecasting process in partnership with Sales, Supply Chain, Finance, and Marketing. Integrate customer consumption trends, inventory levels, promotional plans, new distribution, seasonality, and other demand drivers to improve forecast accuracy, identify risks and opportunities, and ensure inventory is aligned with expected customer demand.
• Lead Customer & Shopper Activation - Develop customer-specific activation programs across brick-and-mortar and digital commerce that support sell-through, trial, and repeat purchase. Coordinate with Brand Marketing and Digital Commerce to bring the right content, promotion, retail media, and shopper support to priority customer opportunities.
• Build Repeatable Sales Operations & Growth Models - Create practical, repeatable ways of working that help Sales launch and scale brands across customers, including customer requirements, assortment and promotional planning, item setup coordination, sales tools, commercialization checklists, and cross-functional handoffs with Supply Chain/Logistics and other partners.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or a related field; MBA or advanced degree is a plus.
• 7+ years of progressive experience in customer development, trade/customer marketing, category management, sales enablement, or commercial roles within CPG, consumer health, OTC, pet care, animal health, or another consumer-led category.
• Demonstrated experience supporting or