Sr. Manager, Creative Consumer and Brand Awareness (Auto)

Overview

Capital One Auto is looking for an experienced Group Creative Director to help direct the strategy, development, innovation, execution, and production of creative assets across the consumer’s auto buying journey. You’ll build partnerships across the organization to enable your teams to develop and execute world-class, effective creative strategies for a range of social media, experiential, and digital channels, including email, web, direct mail, display, and video. You’ll use your deep marketing & creative knowledge to influence and shape the direction of breakthrough creative that drives results and makes the Capital One Brand easy to remember and easy to choose.

What you’ll do

• Enable creative leaders and teams to do their best work
• Lead and inspire the team in the initial strategy development of insight-driven creative.
• Review and approve new creative proposals. Work with Brand Managers and Creatives to effectively scope and resource work, and lead team creative reviews.
• Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.
• Empower and inspire full-time associates through coaching and help them develop in their careers.
• Build and maintain relationships with a network of partner groups (business, process, legal, governance, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.
• Work with our internal teams, content creators, and agencies to define, guide, craft content creation on key platforms such as YouTube, Meta, TikTok and more.
• Partner with and influence marketing and internal business leaders to understand consumer needs, positively influencing marketing strategy and the customer experience.
• Use expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.
• Understand the intended audience; interpret market research and test results, and use findings to focus targeted marketing messages.
• Big picture thinking, connecting the dots between multiple experiences to create one seamless customer-focused brand.
• Experience leading and managing creative processes, working with creative teams or external agencies.
• Skilled relationship-builder with strong aptitude for client relationship management.
• Consistently evaluate the industry and beyond to ensure the delivery of leading edge, relevant and impactful brand elements and creative approaches.
• Keep the creative team ahead of the curve and develop emerging creative talent and leaders.
• Anticipate the future needs of the brand and proactively evolve our look and feel to meet the needs of our business partners and customers.
• Open the door for new business and partnerships for both your team and the department using influence, subject matter expertise, and inspiring continuous improvement of our creative approach across all marketing channels.

Who you are

• As an INDIVIDUAL:
• You’re a storyteller. You simplify the complex and compel your audience to act.
• You care—about the work, your team and the customers you serve.
• Your curiosity is endless. There’s always something else to learn.
• You’re flexible and not afraid of change—in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
• As a LEADER:
• You value authenticity and lead with empathy, vulnerability and honesty.
• You deeply invest in understanding the humans around you.
• You say what needs to be said and work hard to find the right words.
• You’re an expert. You also know when you’re not and need to find one.
• You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications

• Bachelor’s degree or military experience
• At least 5 years of experience leading creative teams

Preferred Qualifications

• Creative portfolio that includes produced work for large, integrated marketing campaigns.
• 6+ years of experience as a Creative Director
• 6+ years of experience directly managing a creative team
• 2+ years experience at a large in-house creative team
• 2+ years experience working with a Fortune 100 brand

Promotions

• VP