Sr Manager Category Site Merchandising

About the role

The Senior Manager, Category Site Merchandising at Target is responsible for leading a team that manages the digital shopping experience across a portfolio of categories. This includes developing and executing strategies to improve the end-to-end digital shopping journey, ensuring the online catalog is healthy and optimized for business results, and driving continuous improvement in discoverability, conversion, engagement, and sales.

Responsibilities

• Develop and lead category site experience strategies that improve the end-to-end digital shopping journey.
• Partner closely with Merchandising, Marketing, Product, Operations, Item, Taxonomy, and Product Content teams to prioritize experience enhancements that support business objectives and guest needs.
• Lead a team responsible for managing the health of Target's online catalog and digital storefront for assigned categories.
• Ensure guests can easily discover, navigate, evaluate, and purchase products through continuous optimization of experiences including search, browse, navigation, taxonomy, product recommendations, product detail pages, and other key digital touchpoints.
• Establish standards and routines that proactively identify friction, improve discoverability, and maintain a healthy digital experience across the category.
• Champion a data-driven approach to experience management by leveraging customer behavior, funnel analytics, business performance, competitive insights, and market trends to identify opportunities and prioritize improvements.
• Guide the team in translating analytics into actionable recommendations that improve traffic, engagement, conversion, and overall digital experience.
• Own category digital performance by balancing guest experience with financial outcomes. Ensure experience strategies contribute to topline sales, conversion, profitability, and long-term category growth while maintaining a healthy and scalable online experience.
• Lead, coach, and develop a high-performing Category Site Experience team. Build analytical capability, customer-centric thinking, and strong operational discipline while fostering an environment of accountability, collaboration, innovation, and continuous improvement.
• Lead Digital Roundtables and influence cross-functional partners to align around a shared category experience strategy. Build strong partnerships across Merchandising, Marketing, Product, Engineering, Item, Taxonomy, Product Content, SEO, and Operations to execute improvements across the full customer journey.
• Own the quarterly experience roadmap for your categories by identifying the highest-impact opportunities based on guest insights, business priorities, and experience analytics. Prioritize initiatives that improve the health of the online catalog, optimize critical shopping journeys, and support seasonal and business moments.

Requirements

Deep business acumen with an entrepreneurial, customer-centric mindset
Strong understanding of digital customer experience, ecommerce operations, and online retail
Demonstrated experience using analytics to improve customer experiences and business performance
Strong understanding of digital customer journeys, search, browse, navigation, product discovery, and conversion optimization
Experience leading cross-functional initiatives that improve digital experiences across multiple teams
Passion for improving customer experiences through data, experimentation, and continuous optimization
Demonstrated ability to lead teams responsible for managing complex digital experiences and operational excellence

Qualifications

Not specified

Skills

Not specified

Benefits

Comprehensive health benefits and programs, including medical, vision, dental, life insurance, and more.
401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

To learn more about Target's benefits, visit this link.

Pay

$95,000.00 - $171,000.00
Pay is based on several factors which vary based on position, including labor markets and in some instances may include education, work experience, and certifications.

Schedule

This position operates as a Hybrid/Flex for Your Day work arrangement, meaning the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team, and tasks require for that day.