Sr. Manager, Category Analytics (Walmart)

Company Background Markwins Beauty Brands is a global leader in beauty and cosmetics. A pioneering AAPI-owned company, Eric Chen founded Markwins in 1984, and led as CEO until his passing in 2021. His wife, and then-CAO, Lina Chen, then assumed the role of CEO, and leads in the position today. Markwins has distinguished itself with groundbreaking product innovation, reimagined go-to-market strategies, and leading supply-chain dynamics. From humble and disruptive origins, the company was famous in its early years as the pioneer of compact palettes and gift sets and stands today as the largest privately held beauty company in North America. With a brand portfolio that includes Black Radiance®, Lip Smacker®, LORAC®, Physicians Formula®, and wet n wild®, Markwins Beauty Brands’ products are sold in retail outlets including department, specialty, mass, drug, and food stores, in over 80,000 doors in 80 countries worldwide.

About the role

The Sr. Manager, Category Analytics will report directly to the VP, Walmart and is responsible for the Walmart business that leads the development and execution of data driven strategies that support business growth across the portfolio. This role owns Walmart's Scintilla data assets as the primary analytics platform and partners closely with internal cross functional teams to ensure that strategic initiatives are driven by robust, actionable insights and scalable reporting frameworks. The ideal candidate combines leadership, business strategy, technical expertise, and stakeholder management to transform complex data, primarily sourced through Scintilla, into actionable insights that improve performance, customer experience, and operational efficiency.

Responsibilities

• Own and manage Walmart Scintilla data assets end to end, including category segmentation, data governance, reporting accuracy, and performance analysis for 30,000+ SKUs.
• Develop and deliver weekly, monthly, quarterly, and annual business performance reporting sourced from Scintilla that provides clear visibility into key drivers, risks, opportunities, and overall business trends to support strategic decision making.
• Support the Walmart team by analyzing large, complex datasets to uncover actionable insights, identify emerging trends, assess business risks, and recommend growth opportunities.
• Provide data driven analysis and strategic insights to support the development, execution, and optimization of business initiatives and go to market strategies.
• Lead analytic initiatives by transforming complex data into actionable recommendations that drive business performance and influence strategic direction.
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