Sr Manager, Brand & Market Insights

About the role

Through a comprehensive understanding of people, the brand, and retail landscape, the Consumer Insights team will enable & empower the organization to leverage insights as a regular, valued, and natural input to strategy development and everyday decision making. This team thinks beyond consumers, with the goal of understanding humans, identifying and articulating their needs alongside actionable recommendations that support business growth.

Responsibilities

• Work closely with Brand Strategy and Customer Strategy teams to build a deep understanding of consumers and the market.
• Drive brand health tracking initiatives to measure brand health and identify strategic opportunities for improvement.
• Drive organizational understanding of the market and key categories, informing senior leaders and cross‑brand strategy initiatives.
• Provide insights to inform annual and seasonal marketing plans, ensuring strategies support key drivers and break down barriers.
• Develop monthly dashboards to socialize brand health and market share insights.
• Create clear, concise presentations that highlight customer insights and articulate strategic opportunities for growth.
• Lead ad‑hoc VS&Co projects not tied to a specific brand (e.g., logistics, sustainability, credit and loyalty).
• Continually mine for innovative ways to approach customer insights.

Requirements

• Demonstrated ability to think strategically and turn insights into actionable recommendations.
• Passion for putting people at the center of marketing efforts and using insights to drive engagement and brand love.
• Proven track record working with and influencing cross‑functional teams and establishing internal networks at all levels.
• Experience and success in using data to tell a story, synthesizing insights from multiple sources.
• Well‑rounded experience in various research methodologies.
• Strong project management skills with ability to prioritize and manage multiple projects simultaneously.
• Objective analysis and constructive sharing of learnings.
• Strong written and oral presentation skills.
• At least 5 + years of experience with a background in research or marketing.
• Apparel retail experience preferred but not required.
• Bachelor’s degree or equivalent experience.
• Ability to lead a team with managerial experience.

About You

• Obsessed with problem solving and naturally curious.
• Passionate about the customer with an analytical mindset.
• Skilled at translating data into compelling stories and messaging.
• Pragmatic yet open‑minded, thriving in fast‑paced environments.
• Self‑starter, independent, and a collaborative team player.
• Confident, passionate, and driven by success.

Pay

$138,000 – $143,000 per year

Work Model

Location: Reynoldsburg, OH – Onsite / Hybrid / Remote options available.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Other standard benefits as applicable

About Unicon

UNICON is a workforce solutions provider with over 35 years of experience supporting organizations across a variety of industries. We partner with our clients to deliver skilled professionals while maintaining a strong focus on quality, compliance, and long‑term relationships.