Sr Manager, Analytics, Analytic Liaison

Key Responsibilities

• Partner with Direct Marketing strategy and account teams to define analytic needs aligned to campaign objectives and SOW requirements.
• Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement.
• Carefully coordinate with Analytics teams to ensure timely, accurate delivery of outputs.
• Manage priorities across multiple client programs.
• Interpret analytic outputs and translate findings for the internal client-facing teams.
• Connect performance results to business outcomes, with a focus on direct mail effectiveness.
• Simplify complex analytics into clear messaging for account teams and clients.
• Ensure consistency in how insights are communicated across programs.
• Apply direct mail expertise to evaluate and improve:
• Audience targeting and segmentation
• Offer and creative testing strategies
• Response and conversion performance
• Support development and execution of test-and-learn frameworks.
• Partner with strategy teams to refine campaign approaches based on results.
• Support account teams in performance discussions, reporting, and business reviews.
• Participate in client conversations to explain results and recommendations as needed.
• Build confidence in analytics by ensuring outputs are relevant, clear, and actionable.
• Align analytic insights with client expectations and program goals.
• Serve as a liaison between Analytics, Strategy, and Account teams.
• Ensure alignment between analytic outputs and campaign objectives.
• Identify and address gaps in data, reporting, or analytic support.
• Support consistent processes for integrating analytics into direct marketing programs.

Qualifications

• Experience in direct marketing, direct mail, marketing analytics, or related roles.
• Experience working closely with analytics teams in a marketing or agency environment.
• Background in client-facing roles supporting campaign performance and reporting.

Pay

Employees can be expected to be paid an annualized salary range of $103,720-$140,000, based on variations in knowledge, skills, experience and market conditions.