Sr Manager, Amazon Quick Product Marketing
Amazon Web Services (AWS) · Seattle, WA · 1 wk ago
MarketingFull-time
About the role
Amazon has a track record of inventing category-defining products that change how people work. We did it with AWS, Alexa, and the Kindle. Now we're doing it again with Amazon Quick: an agentic AI assistant that is redefining the enterprise productivity category.
We're looking for a Sr. Manager to lead the Quick Product Marketing team. This is a people-manager role: you will build, develop, and inspire a team of product marketers while owning the Quick brand and go-to-market strategy across both our product-led growth (PLG) motion and our sales-led enterprise motion. Quick is scaling fast, backed by meaningful investment and senior executive visibility. This is a chance to define and lead marketing for a flagship AI product at Amazon.
Key job responsibilities
- Build and lead a high-performing team of product marketers. Hire, develop, and retain top talent. Set a high bar for strategic thinking, customer obsession, and execution quality across the team.
- Own the positioning and messaging for Amazon Quick that connects the needs of our ideal customer with the job to be done (JTBD) and differentiates from alternatives, including Claude Cowork, Microsoft Copilot, and Gemini Enterprise.
- Define and drive the go-to-market plan across both motions: a PLG motion driving end-user adoption, activation, and viral sharing, and a sales-led motion driving organizational adoption through sales enablement and field partnerships.
- Know the ideal customer deeply. Understand their challenges, pain points, the environment in which they work, the technologies they already use, and the countless alternatives they have.
- Lead product launch strategies including naming, target audience definition, channel strategy, and marketing vehicles for new Quick capabilities and features.
- Develop technical content including demos, presentations, reference architectures, and demonstrations that educate customers on Quick's capabilities and technical differentiation.
- Analyze and synthesize market data from multiple sources (including direct customer feedback, competitive intelligence, analyst interactions, and usage data) to identify opportunities and continuously refine Quick's market position.
- Represent Amazon Quick as a technical evangelist in executive briefings, industry events, and analyst interactions.
- Drive field enablement strategies to support product launches, campaigns, and customer success across both PLG and sales-led channels.
- Align with technical and business leaders on primary AI assistant use cases for specific ideal customer profiles; define best-practice architectures and integration patterns for each use case.
- Drive cross-functional alignment across product, engineering, sales, and marketing leadership to ensure a unified market narrative and coordinated execution.