Sr. Manager, Advertising

Main Objective

The Senior Advertising Manager is a strategic partner to executive leadership and cross-functional teams, including product management, regulatory, and legal, to develop messaging and execute advertising for medical device products, ensuring messages are clear, compelling, and compliant.

Essential Duties And Responsibilities

• Lead and manage advertising team, fostering creativity, innovation, and accountability, and ensuring alignment with business and brand priorities.

• Own workload planning and resource allocation across the advertising team, balancing capacity, timelines, and priorities across product launches, campaigns, and ongoing initiatives.

• Establish and monitor KPIs for all advertising activities; provide executive-level reporting and insights to stakeholders.

• Oversee and recommend advertising campaigns and placements.

• Collaborate with creative teams and stakeholders to produce compelling advertising content including messaging and visuals.

• Support messaging needs across disease education, product positioning, procedural adoption, and portfolio growth.

• Apply deep understanding of health care audience segmentation to tailor messaging for clinicians, care teams, decision makers, and patients.

• Adapt tone, language, and value propositions to reflect clinical credibility, workflow needs, business value, and patient understanding.

• Ensure messaging reflects health literacy best practices while maintaining scientific and clinical accuracy.

• Partner closely with product teams, regulatory, legal, and compliance to ensure advertising messaging meets health care and medical device compliance standards.

• Ensure alignment with FDA regulatory requirements, approved claims, indications for use, and fair balance considerations.

Education And Experience

• Bachelor’s degree in marketing, advertising, communications, or a related field required; master’s degree (MBA or MS) preferred

• 8+ years of successful progressive experience in advertising or integrated marketing, with at least 5 years in the medical device, med tech, or life sciences industry

• Proven track record leading creative team

• Demonstrated high-level experience developing successful advertising messaging and headline strategy from concept through execution

• Knowledge and skill requirements:

  • Strong analytical mindset with the ability to synthesize data into actionable insights and strategic recommendations.

  • Excellent communication and stakeholder management and ability to present with confidence to cross-functional stakeholders

  • Proven ability to develop audience-driven message strategies for clinicians, care teams, decision makers, and patients/caregivers.

  • Demonstrated success partnering with medical, legal, regulatory, and product teams to deliver compliant health care advertising while maintaining strategic intent and brand voice.