Sr. Lifecycle Marketing Specialist

Your role in our mission We’re seeking an experienced professional to join our Lifecycle Marketing team. The Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel lifecycle marketing campaigns. The ideal candidate has lifecycle marketing experience, managing and executing email, SMS, push, and in-account messaging campaigns using a modern marketing automation platform. This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line. This is a critical role with high expectations and zero room for error. How You'll Make An Impact Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendarDesign simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributesCode and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalizedCollaborate directly with marketing & marketing analytics to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirementsCollaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policiesCollaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessaryMonitor campaign send counts and performanceProvide insight and subject matter expertise Skills That Will Help You Thrive 5+ years of experience in lifecycle marketing with hands-on campaign execution, plus a degree or equivalent experience. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered Experience in email, SMS, push notifications, and in-account messaging strongly preferredDirect experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, or similar tools that use modern DAG workflowsExpert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or EoAKnowledge of A/B testing and ability to translate complex test designs into campaign journeysWorking knowledge of API events and webhooksWorking knowledge of lifecycle marketing best practicesAbility to work independently with minimal supervisionSolid understanding of JSON data structures and how to leverage them in a templating language is a plusFintech or similarly highly-regulated industry experience is a plus Your roadmap to success First 30 Days: Integration & Baseline Assessment Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships By 60 Days: Deep Expertise & Strategic Development Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance By 90 Days: Strategic Independence & Partnership Focus: Full autonomous authority, strategic roadmap execution, cross-functional leadership, and partnership Resources to help you prosper A connected experience: We prioritize high-touch collaboration and flexibility. Whether you are working from our San Francisco or Phoenix offices or joining us as a fully remote team member, we provide the digital-first tools and intentional culture to keep you synced and supportedInvested in your future: A competitive salary and a 401(k) with a 5% company match to help you build long-term financial securityHolistic well-being: We provide the resources you need to thrive, from flexible time off and paid parental leave to an annual wellness allowance and comprehensive health coverageProfessional & personal growth: Take advantage of a suite of premium perks, including Udemy access, childcare assistance, pet insurance, and a bevy of additional savings through Beneplace $116,000 - $144,000 a year Compensation details: The salary for this position is $116,000 - $144,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.