Sr. Lead Product Manager

About the role

Wells Fargo is seeking a Senior Lead Product Manager – Affluent Deposits to help shape the strategic direction and evolution of Prime and Premier Checking products within the Consumer & Small Business Deposits organization. This role will lead the development of differentiated product value propositions, customer experiences, and go-to-market strategies designed to drive sustainable balance growth and high customer satisfaction.

As a senior member of the product team, you will operate with a strong P&L-owner mindset, serving as a key arbiter of product-level economics. While this role does not carry direct P&L ownership, it is accountable for defining and owning the economic narrative of the portfolio—evaluating tradeoffs across growth, pricing, customer experience, risk, and funding objectives to inform leadership decision-making. This individual will be responsible for setting product strategies and roadmaps that are customer-centric, financially sound, and competitive in the marketplace. This includes managing Prime and Premier Checking, conducting market and competitive analysis, driving product innovation, and partnering closely with cross-functional teams to ensure regulatory compliance and execution excellence.

Success in this role requires strong strategic judgment, financial rigor, and the ability to guide stakeholders toward informed, data-driven outcomes aligned with enterprise priorities.

Responsibilities

• Develop and drive strategy for consumer deposit products, including Prime and Premier Checking, spanning products, solutions, and end-to-end customer experiences
• Serve as the de facto owner of the product roadmap, ensuring alignment across strategic objectives, customer needs, economic outcomes, and delivery priorities
• Lead product design and lifecycle management for defined customer segments in close partnership with key business and functional stakeholders
• Provide overall product management leadership and strategic direction for consumer checking products (Prime and Premier Checking) and associated experiences
• Evaluate and arbitrate trade-offs across growth initiatives, pricing strategies, experience investments, and risk considerations in partnership with Finance and Risk leaders
• Provide vision, expertise, and strategic guidance to senior leadership on innovative products and solutions that meet evolving customer needs
• Analyze customer insights, market and competitive dynamics, trends, regulatory requirements, and risk considerations to inform product strategy, design, and experience delivery
• Develop and influence business plans, success metrics, requirements, and change initiatives across multiple teams and organizations
• Articulate product vision and strategy, define scope, establish measurable outcomes, and guide the evolution of deposit products, solutions, and experiences
• Engage and influence leaders, stakeholders, subject matter experts, and delivery teams across the enterprise to drive alignment and execution
• Act as a senior thought partner to executive leadership by shaping agendas, framing decisions, influencing outcomes, and driving strategic clarity

Requirements

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Qualifications

• Proven senior-level accountability influencing product strategy, priorities, economics, and outcomes without formal P&L ownership
• Financial product management experience with strong knowledge of core banking products (Prime and Premier Checking); banking experience preferred
• Strong product and program management expertise, including roadmap development, strategy, and end-to-end lifecycle delivery in an Agile environment
• Highly analytical and data-driven, with the ability to synthesize insights, financials, and metrics to inform decisions and identify opportunities
• Effective executive communicator with the ability to deliver compelling, data-backed presentations and strategic narratives
• Demonstrated ability to assess market and competitive dynamics and drive improvements to customer experience and operational efficiency
• Strong influencer and relationship builder, able to lead cross-functional teams and gain alignment across senior leaders and key partners
• Results-oriented self-starter with a strong sense of urgency, capable of operating independently while mobilizing resources and motivating teams
• Skilled in visualizing, articulating, and solving complex problems while operating effectively in ambiguity within a highly matrixed organization
• Comfortable partnering with senior executives and cross-functional stakeholders across channels, marketing, operations, and the broader business
• Highly organized with exceptional coordination and time-management skills

Schedule

Hybrid work schedule. Up to 10% travel.

Locations

• 2700 and 2800 S. Price Road, Chandler, Arizona
• 11601 N Black Canyon Hwy, Phoenix, Arizona
• 550 S 4th St, Minneapolis, Minnesota
• 401 S Tryon St, Charlotte, North Carolina
• 3075 Loyalty Circle, Columbus, Ohio

Pay

Minneapolis: $139,000 – $239,000 annual. Actual salary will depend on location, experience, and qualifications.

The base pay range reflected is $139,000 – $239,000. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement