Sr. Integrated Marketing Specialist - SH

About the role

The Integrated Marketing Specialist supports the planning, execution, and optimization of integrated marketing campaigns for the Medtronic Structural Heart portfolio. This role partners closely with cross-functional teams in product management, medical education, clinical, legal, regulatory, and creative to develop and deliver cohesive, multi-channel campaigns that advance business objectives.

Responsibilities

• Support the development of campaigns with established objectives and KPIs, execution of tactics, and measurement of integrated marketing campaigns across multiple channels to support product launches, brand initiatives, and business growth.
• Aid in campaign planning by building timelines, coordinating deliverables, identifying risks, and ensuring projects launch on time and on budget.
• Contribute to the development and refinement of compelling messaging and content for clinicians, patients, and key stakeholders, aligned to brand strategy, business objectives, and regulatory requirements.
• Collaborate with cross-functional partners including product management, legal, clinical, regulatory, and creative teams to execute cohesive marketing initiatives.
• Manage digital marketing tactics and assets, including websites, email campaigns, social media content, and paid media programs, optimizing for engagement and conversion.
• Coordinate with external agencies, vendors, and internal creative teams to ensure deliverables are high quality, on brand, cost-effective, and strategically aligned.
• Clearly communicate marketing objectives, timelines, key messages, and deliverable requirements to project stakeholders and creative partners.
• Ensure all marketing activities comply with internal processes, quality standards, legal requirements, and regulatory guidelines.
• Maintain and monitor campaign and market performance, adapting tactics as needed to respond to changing business needs and opportunities.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 4+ years of relevant experience (healthcare, medical device, or highly regulated industry nice to have).
• Experience supporting integrated marketing campaigns across multiple channels.

Nice to Have

• Demonstrated ability to proactively identify challenges and recommend solutions.
• Prominent track record as a forward-thinker and strategic planner, with the ability to manage complex projects and cross-functional teams.
• Comfortable operating in a fast-paced, dynamic environment; able to pivot quickly and effectively when priorities change.
• Excellent written and oral communication skills.
• Creative thinker with strong problem-solving skills.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Experience with developing objectives, work plans and metrics that are aligned with business objectives.

Qualifications

• Must have unrestricted U.S. work authorization at the time of hire and for the duration of employment.

Skills

• Proactive and forward-thinking planner.
• Strong project management skills.
• Comfortable operating in a fast-paced, dynamic environment.
• Excellent written and oral communication skills.
• Creative thinker with strong problem-solving skills.
• Experience with social channels and strategies including paid, organic, programmatic, etc.
• Experience with developing objectives, work plans and metrics that are aligned with business objectives.

Benefits

Competitive Salary and flexible Benefits Package including:

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)

Additionally, eligible for:

• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan.