Sr. Industrial Designer

About the role

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Innovation is the core of the company’s DNA and has driven its designs for over 30 years. Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, Munchkin leads with core values that invest in community well-being, sustainability, and animal conservation.

Responsibilities

• Lead the full industrial design process—from concept sketches and mockups to CAD development, prototyping, and production handoff.
• Own assigned product categories and support long-term innovation and roadmap planning.
• Generate new product concepts and enhance existing designs using research, trends, and consumer insights.
• Collaborate with Engineering, Marketing, Costing, Compliance, PMO, and Brand teams to define product features, specifications, CMF direction, and manufacturing requirements.
• Conduct competitive reviews, evaluate customer feedback, and translate insights into actionable design improvements.
• Participate in user testing and analyze feedback to ensure safety, functionality, and consumer satisfaction.
• Identify design challenges early and develop creative, feasible solutions.
• Create clear presentations to share design intent and direction with cross-functional teams and leadership.
• Utilize 3D printing and rapid prototyping tools to test, refine, and validate design concepts.
• Manage schedules for priority projects and deliver work aligned with project timelines and business needs.

Qualifications

• Bachelor’s degree in Industrial Design (preferred) and 5+ years of product design experience through production.
• Strong portfolio demonstrating styling, storytelling, and consumer product design (hard goods, soft goods, or electronics).
• Proficiency in SolidWorks, KeyShot, Illustrator, and Photoshop.
• Hands-on experience with 3D printers and rapid prototyping workflows.
• Knowledge of manufacturing processes including injection molding, blow molding, rotocast, and compression/liquid injection molding.
• Clear communicator with strong presentation skills and the ability to articulate design intent.
• Organized, self-driven, and capable of managing multiple priorities.
• Strong collaborator who also works effectively independently.

Benefits

• Comprehensive benefits package including medical, vision, dental, and life coverages.
• Wellness benefits and generous employer-matched 401(k) plans.
• Discretionary bonuses and opportunities to earn equity.
• Employee development and growth support.
• Regular social functions and company-wide award recognition events.
• Hybrid work environment with extended hours Monday–Thursday and half-day Fridays year-round.
• Annual weeklong global office closures for recharge.

Pay

$90,000+ annually