Sr. GTM Specialist, Sales Workflows GTM

Key job responsibilities

• Map and optimize end-to-end seller workflows: Analyze seller workflows to identify efficiency opportunities, recommend AI capabilities, and inform Tech and Science teams' requirements.
• Build cohesive messaging: Create unified positioning for tools and AI capabilities within complete seller workflows, translating technical capabilities into clear productivity and revenue benefits that resonate with global Ads sales teams.
• Design and execute scaled enablement programs: Lead quarterly launch events consolidating tool releases for 3,000+ sellers, develop self-service training content, and implement automated strategies using telemetry data to drive adoption among low-usage cohorts.
• Collect and synthesize multi-channel feedback: Aggregate seller inputs through hackathons, Walk the Store events, Sales leader feedback, and data-driven feedback from adoption, translating insights into prioritized Tech/Product requirements.
• Persist with Sales leadership and cross-functional teams to lead change management: Collaborate with Sales leaders globally to align adoption goals and manage relationships. Drive adoption of new AI-powered workflows to transform the ways sellers sell.

Basic Qualifications

• Bachelor's degree
• 10+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Experience with written and verbal communication and presentation
• Experience working with and influencing senior level stakeholders
• Strong analytical skills with demonstrated ability to interpret data and form actionable enablement strategies or feedback themes for Tech and Science teams

Preferred Qualifications

• MBA
• Knowledge of general AI tools
• Experience using Salesforce
• Experience creating and implementing large-scale programs
• Experience in building and driving adoption of new tools
• Experience identifying and improving business processes