Sr Field Marketing Manager, Education, Amazon Business

About the role

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, we stand at the intersection of tech & retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations thrive. Our goal is to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

As the Sr. Field Marketing Manager, you will own the strategy and execution of field marketing for Education, which includes K-12 and Higher Education. You will partner closely with Sales and cross-functional Marketing teams to shape how we go to market and deliver integrated, multi-tactic marketing programs that include in-person engagements (e.g. conference, roadshow, summit), webinars, content, and sales enablement.

Responsibilities

The Sr Field Marketing Manager is the conduit between Sales and broader Marketing teams. They will dive deep with Sales to understand key business priorities, and work hand-in-hand with extended marketing teams such as digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities.

• Develop and manage the annual marketing strategy to reach senior Education decision makers and deepen engagement with existing customers
• Own planning and production for bespoke marketing channels like webinars, hosted events, and sponsorships across trade and association publications
• Manage relationships across marketing, sales, and product stakeholders, as well as external media agencies and partners
• Drive robust and detailed measurement and reporting processes

Qualifications

The following are required qualifications for the role:

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience presenting metrics and progress to goal to senior leadership
• Experience creating and managing complex, cross-team project plans
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

The following are preferred qualifications for the role:

• Experience with customer segmentation, profiling, and targeting
• Experience leading go-to-market for consumer software or hardware product launches
• Experience of B2B marketing best practices
• Experience marketing brands and solutions to Education organizations

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Pay

The base salary range for this position is $142,800.00 - $193,200.00 USD annually. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.