Sr Field Marketing Manager

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads.

About the Role

This is a senior, high-impact role on Fireworks AI's Marketing team, central to our pipeline strategy and go-to-market motion. As a Senior Field Marketing Manager, you'll be a key architect of how we show up in the field, owning a mix of strategy and execution of our event and field programs, while helping establish the foundational infrastructure and playbooks that will scale the team. You'll collaborate closely with cross-functional stakeholders in sales and leadership to design experiences that accelerate deals and deepen customer relationships on the West Coast or East Coast.

Responsibilities

• Develop Fireworks AI's field marketing strategy, aligning program investments to sales priorities, pipeline goals, and key customer segments.
• Conceptualize and produce end-to-end planning and execution of hosted events including executive experiences, large-format educational events, trade shows, co-sponsored activations, and flagship user conferences.
• Build pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
• Partner with sales leadership on territory and account-level strategy, ensuring field programs reach the right accounts at the right moments in the buying cycle.
• Track and report on program ROI to marketing and sales leadership, making data-driven recommendations on how to invest in field events to drive incremental business impact.
• Mentor and provide guidance to junior field marketing team members as the function grows.

Requirements

• 7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
• A passion for all things field and experiential marketing, with a deep understanding of the purpose and place for every event type, from executive dinners to trade shows.
• A strong strategic instinct paired with operational excellence: ability to define a program roadmap and manage logistics that elevate events.
• Experience partnering with sales leadership and AEs to develop territory-level event strategies and account-based marketing motions.
• Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types.
• Strong cross-functional collaboration skills with Sales, Partnerships, Creative, Communications, and executive stakeholders.
• Strong written and verbal communication skills, including creating clear event documentation and presenting post-event insights to leadership.
• Comfortable with data and analytics, using event metrics to optimize programs and demonstrate ROI.
• Proficiency in CRM and marketing automation software; Salesforce is required.

Nice to Haves

• Experience at a startup or hyper-growth company, especially within the Bay Area.
• Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees).
• Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.
• Marketo experience.

Benefits

• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
• Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
• Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
• Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.