Sr. Events Marketing Manager - North America

We need to output HTML fragment with sections: About the role? The posting includes "Summary of Position" which is like about the role. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. We have: - About the role: The summary paragraph(s) describing role, remote-based, responsibilities, reporting, etc. We'll put that in

. - Responsibilities: The list of duties under "Responsibilities and Duties" and also "Leadership Responsibilities". We'll combine into a

• . - Requirements: Education and Experience bullet list? The posting includes "Education and Experience" with bullet points (though not bullet but lines). We'll treat as list. - Qualifications: Might be similar to Knowledge, Skills, And Abilities? Actually "Knowledge, Skills, And Abilities" is separate. Could map to Skills section. Qualifications maybe not needed. But we have sections: Requirements, Qualifications, Skills. We need to decide which to include based on content. We have: Education and Experience (requirements) Knowledge, Skills, And Abilities (skills) We could treat Education and Experience as Requirements, and Knowledge, Skills, And Abilities as Skills. Qualifications maybe not present distinct; we could omit Qualifications section. Pay: There's "Pay Range USD $85,000.00 - USD $105,000.00 /Yr." So we include Pay section. Schedule: There's "Schedule / Shift Standard" but no details; it's just heading with no content. According to rule: never emit a heading followed by filler/placeholder text (e.g., "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. The schedule line is just "Schedule / Shift Standard" with no detail; that's placeholder. So we should NOT include Schedule section. Benefits: There's a Benefits Program section with details. So include Benefits. Thus sections: About the role, Responsibilities, Requirements, Skills, Benefits, Pay. We need to use

  for each heading. Use

  • for any list of duties/requirements/benefits. Use

    for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate: EEO statement, application instructions, cookie/navigation/legal, duplicated lines. Also remove "Required of all CTM Positions" maybe part of requirements? It's generic core values; but it's substantive? It's about core values; but it's generic. Might be considered boilerplate? It's part of "Required of all CTM Positions". Could be considered generic but it's still part of posting. However it's not specific to role; but we might keep as part of Requirements? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The core values statement might be considered generic but not EEO. It's not explicitly listed to remove. I'd keep it as part of Requirements or maybe as a separate section? But we have no section for core values. Could include under Requirements as a list item. We need to preserve ALL substantive information; do not invent or summarize away detail. So we should keep the core values statements. We need to format lists. Let's extract content. About the role: The summary paragraphs: "Do you get excited about creating best-in-class event marketing experiences that deliver measurable impact on business growth? The Senior Event Marketing Manager is a remote-based role responsible for developing and executing the North American event marketing strategy to drive pipeline growth, customer engagement, brand impact, and commercial outcomes. Reporting to the Global Head of Field & Partner Marketing, this role requires strong initiative, commercial acumen, strategic marketing thinking, and a passion for delivering high-impact, memorable event experiences. You will work closely with Sales and Customer leaders to ensure events are not standalone activities, but integrated marketing programmes that are tightly aligned to revenue outcomes and the wider go-to-market strategy. This role owns the end-to-end delivery of events across the funnel — from large-scale third-party sponsored events and industry conferences to targeted field activations, customer experiences, and hospitality programmes. You will design and execute insight-led, audience-focused event marketing programmes that connect our brand to key audiences, generate demand, accelerate pipeline, support customer engagement and deepen relationships. You will bring together event strategy, campaign activation, audience targeting, content, messaging, engagement and follow-up to ensure every event has a clear marketing purpose, commercial objective and measurable outcome." We'll put that in

    . Responsibilities: The list under "Responsibilities and Duties" plus "Leadership Responsibilities". Let's extract each bullet-like sentence. From "Responsibilities and Duties": - Plan and deliver a portfolio of North American event marketing programmes, including third-party sponsorships, owned events and customer experiences that support business objectives, generate demand, influence pipeline and strengthen customer engagement - Develop event marketing plans and activation strategies that define target audiences, objectives, messaging, channels, engagement tactics, calls to action and measures of success - Own end-to-end execution of third-party event programmes, including marketing and sponsorship evaluation, audience fit, sponsorship strategy, venue sourcing, logistics, onsite activation, lead capture, engagement and post-event follow-up - Execute event-driven demand generation programmes in alignment with global marketing frameworks, including audience segmentation and targeting, pre-event campaigns and promotion, content and messaging, onsite engagement, lead capture, post-event nurture and sales follow-up to maximise pipeline impact - Partner with Demand Generation to ensure events are fully integrated into wider campaign activity, with clear audience journeys and conversion strategies before, during and after each event - Work with Sales to identify priority accounts, prospects and customer audiences and develop targeted event strategies and experiences that support pipeline creation, acceleration, expansion and retention - Deliver exceptional execution with a strong focus on on-time, on-budget delivery, audience engagement, lead quality, pipeline contribution and measurable marketing ROI - Build trusted relationships with Sales leadership through consistent delivery, proactive communication, joint planning and clear reporting of marketing and business impact - Manage budgets, vendors, agencies, and external partners to deliver high-quality experiences while optimising marketing investment, efficiency and return on investment - Collaborate closely with Demand Generation to ensure integrated campaign alignment and strong conversion across the funnel, including lead capture, qualification, nurture and sales follow-up - Partner with Content and Product Marketing to ensure event messaging, content, storytelling, positioning and audience relevance are compelling, differentiated and consistent with the broader marketing strategy - Develop and leverage audience and customer insights to inform event concepts, formats, messaging, experiences and engagement strategies - Ensure event programmes have clear pre-event, onsite and post-event marketing journeys, with defined objectives and conversion points at each stage - Track, measure, and report event performance against agreed business and marketing metrics, including attendance, engagement, lead generation, lead quality, pipeline influence, conversion and ROI, using insights to inform future strategy and optimisation - Continuously refine the event marketing strategy based on performance data, campaign insights, customer feedback, audience behaviour and market trends Leadership Responsibilities: - This position has an indirect report which includes responsibility for performance management, training, coaching, and development - Models the way for employees and sets a positive example by demonstrating our core values. - Provides ongoing feedback and supports team member growth Also "Required of all CTM Positions" list: - Embrace CTM’s core values of Connect, Deliver and Evolve. - Professional, collaborative & supportive interaction with employees, clients, suppliers or vendors - Ability to work independently as well as part of a team. - Appropriate and professional written and verbal communication. - Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests. - Creative and analytical thinking with strong problem-solving and consultative skills. - Demonstrates calm under pressure – is a proactive contributor and eager to learn. - Proficiency in Microsoft Office Suite. - Ability to do basic math. - Ability to read and interpret information. - Attention to detail. - Regular and reliable attendance. These could be considered Requirements or Skills. They are generic competencies; could be placed under Requirements or Skills. Since we already have Requirements (Education and Experience) and Skills (Knowledge, Skills, And Abilities). We could put these generic items under Requirements as well, but we need to avoid duplication. Perhaps better to put them under Requirements as they are baseline requirements. However the posting already has Education and Experience section; we could add these as additional requirements. But we must not invent or summarize away detail; we need to keep them. Thus Requirements section could include both Education and Experience bullet list and the "Required of all CTM Positions" list. Skills section: Knowledge, Skills, And Abilities list: - Strong stakeholder management skills across Sales, Marketing, and Customer Success - Proven ability to translate strategy into high-impact, engaging event experiences - Data-driven mindset with experience measuring event ROI, pipeline impact, and performance metrics - Excellent communication, organisation, and prioritisation skills - High attention to detail with the ability to operate effectively in a fast-paced, dynamic environment We could also include some of the earlier responsibilities that are skill-based, but we already have responsibilities separate. Now Benefits section: The benefits program details with emojis and text. We need to preserve all substantive information. We'll convert each benefit line into

  • . The emojis can stay as part of text. Benefits list: - Competitive and comprehensive benefits programs, tailored to each part of the globe our people work in. (maybe intro sentence) - From walking and fitness challenges to volunteer experiences, flexible work environments, generous leave programs and retirement plan options, we offer ways to support you in every stage of living your best life. - ♥ Company Paid Basic Life & AD&D Insurance - ⏳ Company Paid Short-Term Disability - ⌛Voluntary Long-Term Disability Insurance - 🏅 Robust Wellness Program with incentives available to save money on your medical insurance premiums. - ⛑ Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage - 🩺Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan. - 💲 Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan. - 💰 Flexible Spending Accounts - 🐣 Dependent Care Savings Account. - 🦷 Dental Insurance Plan - 👓 Vision Insurance Plan - 🎊 9 Company Paid Holidays including the day after Thanksgiving. - 📅 Generous paid time off programs for vacation and sick days - 🤝 Employee Assistance Plan with access to Talk Space Therapy - 👨‍👩‍👧‍👦 Family Medical Leave - 👶 Paid Parental Leave (4 weeks) - 🤱 Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) to provide time for recovery, baby bonding, and enjoying your family time. - 💕 Bereavement Leave - 💵 401(k) Retirement Plan with a generous match per pay period - 🎓 Student Loan Payment Match We need to keep the introductory sentences as

    maybe then list. Pay section: just the pay range. We need to output only HTML fragment, no /, no markdown. Let's craft. Structure:

    About the role

    ...

    Responsibilities

    • ...
    ...

    Requirements

    • Bachelor’s degree in a related field or relevant experience
    • 6+ years’ experience in event marketing or field marketing, with proven success delivering B2B events that drive pipeline and commercial outcomes
    • Strong end-to-end project management capability with the ability