Sr. Enablement Lead, Global Events, Sports Marketing and Sponsorship, Global Event Content, Platform Operations, and Go-to-Market

Key job responsibilities

• Own all pre-event enablement plans pan-ESS, inclusive of the full 1P and 3P event portfolio (170+ events across Summits, re:Invent, Executive Summit/Forum, Partner Summit, Cohort, and third-party events)
• Socialize the consolidated ESS events calendar to all stakeholders involved in pre and post-event enablement motions including Sales Ops and Marketing Operations to build a joint plan for MQL forecasting, capacity planning
• Manage Sales Champion identification, engagement, and accountability model at the geo and segment level annual. This role will help create and deploy a unified always-on structure across the full 1P and 3P events portfolio.
• Define pre-event health metrics (% of target accounts with seller-initiated outreach, registration rate vs. prior year by segment, toolkit engagement by geo), secure Sales VP endorsement for communications cadences, and ensure enablement reaches all account tiers including non-ABM accounts (CSC, Greenfield, Scale).
• Co-own the relationship between ESS/LMP and Sales Ops to ensure visibility and joint ownership around event motions (registration and follow-up needs)
• Own the follow-up Sales Enablement Call calendar and agenda, leveraging content from geo field, events, and LMP (KBYG, MQL follow-up etc.)
• Drive post-event communications surfaced through the weekly newsletter or dedicated post-event trip reports
• Ensure registration, attendance, and follow-up reporting meets ESS/LMP/Sales needs within BOMI
• Develop cadence for pre- and post-enablement messaging around progress on goals and risks on path to green, in partnership with the ESS Communications lead
• Identify and implement the tools and mechanisms required to drive enablement at scale
• Manage scalable channel management including Highspot Events Hub page, Amie Slack bot deployment, and Field Advisor/AWSentral integration amongst others
• Manage content and data sources for scalable channels, ensuring sellers can self-serve event assets through natural language queries
• Own BoMI registration reporting governance, ensuring pre-event registration dashboards with YoY comparison are available and accurate
• Partner with PR&I on SFDC dashboard development for post-event MQL follow-up and 3P events pipeline tracking
• Lead WIKI sunset for enablement needs and full migration to Highspot
• Serve as the primary interlock with the Lead Management Program (LMP) team pan-ESS
• Co-own the annual ESS events calendar socialization to LMP and Sales Ops
• Identify tooling or reporting needs related to the LMP partnership
• Inspect priorities and mechanisms of the ESS/LMP partnership continuously
• Coordinate with LMP on MQL follow-up SLA enforcement, lead routing, and weekly MQL Operational Excellence meetings

Basic Qualifications

• 9+ years of professional non-internship marketing experience
• 5+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Preferred Qualifications

• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Company Information

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at here.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

USA, TX, Austin - $118,200.00 - $160,000.00 USD annually

USA, VA, Arlington - $118,200.00 - $160,000.00 USD annually

USA, WA, Seattle - $118,200.00 - $160,000.00 USD annually