Sr. Enablement Lead, Global Events, Sports Marketing and Sponsorship, Global Event Content, Platform Operations, and Go-to-Market

Key job responsibilities

• Own all pre-event enablement plans pan-ESS, inclusive of the full 1P and 3P event portfolio (170+ events across Summits, re:Invent, Executive Summit/Forum, Partner Summit, Cohort, and third-party events)
• Socialize the consolidated ESS events calendar to all stakeholders involved in pre and post-event enablement motions including Sales Ops and Marketing Operations to build a joint plan for MQL forecasting, capacity planning
• Manage Sales Champion identification, engagement, and accountability model at the geo and segment level annual
• Define pre-event health metrics (% of target accounts with seller-initiated outreach, registration rate vs. prior year by segment, toolkit engagement by geo), secure Sales VP endorsement for communications cadences, and ensure enablement reaches all account tiers including non-ABM accounts (CSC, Greenfield, Scale)
• Co-own the relationship between ESS/LMP and Sales Ops to ensure visibility and joint ownership around event motions (registration and follow-up needs)
• Drive post-event communications surfaced through the weekly newsletter or dedicated post-event trip reports
• Develop cadence for pre- and post-enablement messaging around progress on goals and risks on path to green, in partnership with the ESS Communications lead
• Identify and implement the tools and mechanisms required to drive enablement at scale
• Manage content and data sources for scalable channels, ensuring sellers can self-serve event assets through natural language queries
• Partner with PR&I on SFDC dashboard development for post-event MQL follow-up and 3P events pipeline tracking
• Lead WIKI sunset for enablement needs and full migration to Highspot
• Interlock with the Lead Management Program (LMP) team pan-ESS
• Identify tooling or reporting needs related to the LMP partnership
• Inspect priorities and mechanisms of the ESS/LMP partnership continuously
• Coordinate with LMP on MQL follow-up SLA enforcement, lead routing, and weekly MQL Operational Excellence meetings

Basic Qualifications

• 9+ years of professional non-internship marketing experience
• 5+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience communicating results to senior leadership

Preferred Qualifications

• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint