Sr. Employer Brand Program (Fixed-Term)

About the role

This role is part of Blue Origin corporate functions, providing centralized support across Blue Origin business unit teams, functions, and locations. The Employer Brand Program Manager will own the strategy, audit, and execution of employer branding initiatives that shape how our company is perceived by external and internal talent.

Responsibilities

• Conduct comprehensive audits of the external and internal candidate experience across all hiring channels (career site, job boards, events, recruiters, hiring managers, interview experience).

• Identify gaps, risks, and opportunities to strengthen brand consistency and candidate trust.

• Define success metrics and inspection mechanisms tied to candidate experience and hiring outcomes.

• Research and develop employer branding strategies to support international hiring expansion.

• Partner with regional TA leaders to ensure localized, culturally relevant messaging while maintaining global brand standards.

• Own employer brand strategy across platforms including LinkedIn, Indeed, and other external talent marketplaces.

• Partner with recruiting marketing and vendors to optimize content, campaigns, and performance.

• Support development and delivery of military and other specialized talent branding initiatives.

• Ensure appropriate representation and messaging aligned to organizational hiring priorities.

• Define and operationalize a leader external engagement strategy (keynotes, conferences, panels, customer events).

• Partner with executives and communications teams to identify where and how leaders should represent the company externally.

• Develop employer brand training and toolkits for recruiters, hiring managers, and leaders.

• Measure ROI and candidate impact of events and campaigns.

Qualifications

• 8+ years of experience in program management, employer branding, recruiting operations, or recruiting marketing.

• Proven success auditing and improving end-to-end candidate or customer experiences.

• Strong program management skills, including roadmap development, stakeholder alignment, and execution across multiple workstreams.

• Experience partnering cross-functionally with Recruiting, Marketing, Communications, and Business Leaders.

• Proven track record of operating in ambiguous environments and build programs from scratch.

• Strong written and verbal communication skills, including executive-level communication.

Preferred Qualifications

• Experience building or scaling employer brand programs in a high-growth or global organization.

• Experience supporting international or multi-region hiring strategies.

• Familiarity with recruiting platforms and job boards (e.g., LinkedIn, Indeed) and performance metrics.

• Experience supporting military or other specialized talent initiatives.

• Experience creating training assets and enablement materials for recruiters and leaders.

• Data-driven mentality with the ability to define and track success metrics tied to hiring outcomes.

• Experience working in or closely with Talent Acquisition Operations or PMO organizations.