Sr. Email Marketing Lead

Key Responsibilities

• Lead the end-to-end execution of email marketing campaigns, including architecture, coding, testing, deployment, and performance optimization.
• Develop and manage the email marketing roadmap, campaign calendar, content schedules, and promotional planning.
• Drive business growth through targeted email, SMS, push notification, and automated customer journey campaigns.
• Build and maintain audience segmentation, personalization strategies, dynamic content, and automated workflows using SQL and scripting languages.
• Manage and mentor a team of 6–8 email marketing specialists responsible for campaign development, coding, QA, and deployment.
• Oversee campaign quality assurance, ensuring accuracy, deliverability, responsive design, and brand compliance.
• Partner with Marketing, Product, Technology, Analytics, and other cross-functional teams to support customer engagement initiatives.
• Lead email platform and ESP migration projects, including planning, execution, testing, and stakeholder communication.
• Manage platform administration, user access, workflow processes, and ongoing operational support.
• Develop campaign reporting and performance analysis, providing insights and recommendations for optimization.
• Stay current on industry trends, emerging technologies, and email marketing best practices.
• Support talent acquisition, onboarding, coaching, and performance management of team members.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 7+ years of email marketing experience, including hands-on technical development and campaign execution.
• 3+ years of people management experience leading high-performing teams.
• Extensive experience with enterprise email marketing platforms such as Salesforce Marketing Cloud and/or Adobe Campaign.
• Strong proficiency with: AMPscript, SQL, HTML/CSS, Dynamic content and personalization, Audience segmentation, Marketing automation workflows.
• Experience supporting membership, subscription, insurance, travel, retail, or consumer-focused organizations.
• Understanding of UX/UI principles and digital customer engagement best practices.
• Experience managing complex, multi-channel customer journeys and lifecycle marketing programs.

Preferred Qualifications

• Experience supporting membership, subscription, insurance, travel, retail, or consumer-focused organizations.
• Understanding of UX/UI principles and digital customer engagement best practices.
• Experience managing complex, multi-channel customer journeys and lifecycle marketing programs.

Key Skills

• Email Marketing Strategy & Operations
• Salesforce Marketing Cloud
• Adobe Campaign
• SQL
• AMPscript
• HTML/CSS
• Marketing Automation
• Customer Segmentation & Personalization
• SMS & Push Messaging
• Campaign Analytics & Reporting
• Team Leadership & Coaching
• Project Management

About the Role

This is a Permanent position based out of Huntington Beach, CA.

Pay and Benefits

• The pay range for this position is $120000.00 - $160000.00/yr.
• Medical, Dental & Vision Insurance for employees and eligible dependents.
• 401(k) Retirement Plan with company-sponsored retirement benefits.
• Employee reports also reference a pension/defined contribution retirement program.
• Paid Time Off (PTO), paid holidays, and sick leave.
• Life Insurance and Disability Coverage.
• Tuition Reimbursement / Professional Development Assistance for eligible employees.
• Employee Discounts, including AAA-related products and services.
• Bonus Opportunities for certain positions.

Workplace Type

This is a Fully Onsite position in Huntington Beach, CA.

Application Deadline

This position is anticipated to close on Jul 17, 2026.