Sr. E-Commerce Lead

Location

IL, Mt. Prospect
Department: Business Development
Employment Type: Full Time

About the role

We're looking for a strategic and execution-focused Sr. E-Commerce Lead to drive the successful launch and ongoing performance of our e-commerce platform. This role blends digital marketing, SEO, SEM, generative search, campaign strategy, and performance analytics with a strong understanding of web platforms, MarTech and sales enablement.

Responsibilities

• E-Commerce Strategy & Execution
• Lead the launch and optimization of CPI’s e-commerce platform for hardware and engineered products.
• Develop and execute integrated digital marketing campaigns to drive qualified traffic, engagement, and conversion.
• Own SEO, Generative Search and SEM strategy and implementation to maximize visibility and organic/paid reach.
• Track performance metrics across channels and campaigns, using data to refine and improve outcomes.
• Manage lead generation efforts and systematically automate handoff of qualified leads to the sales organization.

• Sales Partnership & Enablement
• Collaborate closely with Sales to align digital efforts with pipeline goals.
• Ensure seamless integration of e-commerce leads into CRM and sales workflows.
• Support sales enablement through digital content, product positioning, lead scoring & prioritization, and campaign insights.
• Ensure website tone and messaging is consistent with value proposition and in accordance with brand guidelines.

• Technology & Platform Oversight
• Partner with IT and external vendors to ensure platform stability, scalability, and user experience.
• Maintain foundational knowledge of web technologies to guide platform enhancements and troubleshoot issues.
• Implement technical SEO optimizations to improve organic rankings on targeted keywords and themes.

Qualifications and requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• 8+ years of experience in digital marketing or e-commerce, with a focus on B2B or industrial products.
• Experience with e-commerce and website platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, Drupal).
• Familiarity with SEO & SEM tools, CRM systems, and performance analytics.
• Strong project management and organizational skills.
• Willingness to travel occasionally (10–20%).

Pay

Base salary $110-130K

Schedule

Flexible work environment