Sr Director, Programmatic

Responsibilities

• Lead and manage a portfolio of programmatic business across key clients, supported by a team of traders.
• Develop and implement strategic optimization plans using data analysis, technical expertise, and client feedback.
• Oversee campaign execution, performance evaluation, and ongoing optimization across all programmatic dimensions.
• Identify and present opportunities to leverage programmatic media to meet client objectives.
• Drive cross-channel integration initiatives and collaborate with internal teams to enhance media strategies.
• Champion programmatic excellence across the agency by contributing to thought leadership, process development, and innovation.
• Communicate the value of programmatic capabilities, technologies, and partnerships to internal and external stakeholders.
• Facilitate knowledge-sharing sessions to promote innovation and continuous learning across the organization.
• Stay current on platform features and best practices for activation, measurement, and optimization.
• Collaborate with platform, inventory, and data partners to develop and refine targeted media programs.
• Troubleshoot campaign issues and oversee QA processes for pre-production and live campaigns.
• Support the development and implementation of process standards and training for team members.
• Mentor and manage junior team members, fostering their growth in campaign management and communication.
• Partner with account teams to evolve program recommendations and uncover untapped opportunities.
• Occasionally support new business initiatives involving programmatic strategy and execution.

Qualifications

• 8-10+ years of hands-on experience with self-managed DSP platforms.
• Deep understanding of programmatic campaign execution across: CTV, Native, Proximity targeting, Prospecting vs. Remarketing, PMP executions, Audio/Video SSP direct deals.
• Advanced proficiency in Excel for data analysis and reporting.
• Experience troubleshooting campaign issues and overseeing QA processes.
• Familiarity with platform features and techniques for activating, measuring, and optimizing media programs.
• Past experience in setting and communicating goals, measuring accomplishments, providing constructive feedback, and holding team members accountable.
• Proven experience mentoring, training, and managing junior team members.
• Ability to support team development in campaign management and communication.
• Experience leading cross-functional collaboration and knowledge-sharing initiatives.
• Comfortable supporting new business efforts and integrating broader corporate strategies into team operations.
• Passion for growing the programmatic discipline and elevating its role within the broader agency ecosystem.