Sr. Director Product Marketing-Government

This is a hybrid role (mix of working from home and in-office). Candidates can be based near any of these Hub office locations: Minneapolis metro area (Eagan, MN), Dallas metro area (Carrollton, TX), or McLean, VA.

About the Role

• Lead a team of product marketing managers and associate managers to deliver target financial outcomes and strategy objectives for our Risk & Fraud software, data, and public records offerings.
• Ensure all channels can clearly articulate value prop and competitive positioning of each proposition.
• Clearly prioritize and articulate the path for growth and expansion of propositions including cross-sell, upsell opportunities.
• Partner with our channel enablement team to develop the roadmap for all Government GTM activities, including content for proposition-specific sales pitch decks, collateral sell-sheets, webinar content, and material for sales training.
• Serve as the voice of the customer and interpret and translate the needs of the customer into compelling value propositions, working with product management, demand generation, and internal marketing stakeholders.
• Continuously collaborate with Sales to adjust strategies and focus areas based on changing market realities and performance.
• Provide market-facing thought leadership.
• Be responsible for developing talent within the department.

Requirements

• 8+ years of experience (Legal and/or Risk, Fraud, or Investigative experience preferred).
• Bachelor’s degree in business or related major required; JD, MBA, or a higher-level advanced degree preferred.
• Experience successfully leading cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs.
• Proven ability to work effectively with imperfect data and synthesize and communicate insights from quantitative and qualitative data from disparate sources.
• Strong collaborator with proven ability to partner with sales, marketing, and product teams and willingness/desire to dedicate time to the customer.
• Skilled at conflict resolution and problem-solving to achieve win-win outcomes.
• Self-starter with demonstrated ability to thrive in an agile and ambiguous environment where paths and processes must often be forged rather than simply taken or followed.
• Strong customer knowledge in the government market is desirable.
• Experience working in customer journey mapping and with customer persona value propositions.
• Positive attitude, adaptable to change.

Benefits

• Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office).
• Flexibility & Work-Life Balance: "Flex My Way" policies including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: Culture of continuous learning and skill development with "Grow My Way" programming.
• Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings with company match, tuition reimbursement, and employee incentive programs.
• Additional Benefits: Optional hospital, accident, sickness, life, and AD&D insurance; Flexible Spending and Health Savings Accounts; fitness reimbursement; Employee Assistance Program; Group Legal Identity Theft Protection; 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; Employee Stock Purchase Plan.
• Social Impact: Two paid volunteer days off annually and opportunities for pro-bono consulting projects and ESG initiatives.

Pay

The base compensation range for this role is $137,200 USD - $254,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills, and experience with consideration given to internal equity. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.