Sr. Director, Product Marketing

Role Overview

We are seeking a highly analytical Sr. Director, Product Marketing, with a strong technical background, specializing in Cybersecurity and Identity to own the technical narrative for Yubico’s global portfolio.

Tasks & Responsibilities

• Evolve the Technical Narrative: Define, build, and maintain the technical messaging and positioning frameworks for Yubico's digital identity platform.
• Connect our capabilities directly to enterprise frameworks like Zero Trust, Post-Quantum transition roadmaps, and secure AI-agent identity infrastructure.
• Machine-Readable Content Architecture: Author highly structured, factual, and high-information-gain technical collateral (such as reference architectures, integration guides, and specification matrices) optimized for retrieval-augmented generation (RAG) and LLM-driven vendor evaluations.
• Drive Strategic Launch Momentum: Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts. Ensure global sales readiness, partner enablement, and external technical authority at launch.
• Enable the Technical Field: Develop robust technical pitch decks, reference implementations, interactive demos, and proof-of-concept (PoC) guides to equip our global Solutions Engineers (SEs) and Sales team to tackle complex, low-level technical inquiries.
• Deep-Tech Competitive Intelligence: Conduct hands-on teardowns and protocol-level analyses of competitor software-only and physical MFA offerings to arm field teams with actionable, highly credible competitive battlecards.
• Community & Ecosystem Evangelism: Act as a technical security spokesperson at premier industry events (such as RSA, Black Hat, and Identiverse), deliver technical webinars, and actively engage with developer and security engineering forums.

Basic Qualifications

• Cybersecurity Domain Fluency: 10+ years of experience in Product Marketing, Technical Writing, Developer Relations, or Solutions Engineering specifically within Identity and Access Management (IAM), Cryptography, or Cloud Infrastructure Security.
• Protocol-Level Knowledge: Foundational technical understanding of modern identity and cryptographic frameworks, including FIDO2/WebAuthn, PKI, OAuth 2.0, OIDC, SAML, and directory services (such as Entra ID or Active Directory).
• Generative Search & RAG Savvy: A strategic understanding of how Large Language Models (LLMs), vector databases, and Retrieval-Augmented Generation (RAG) systems crawl, parse, and recommend technical enterprise software and hardware.
• Exceptional Technical Communication: Proven ability to move seamlessly between presenting low-level cryptographic mechanics to security researchers and discussing business risk mitigation with enterprise CISOs.
• Educational Background: Bachelor’s degree in Computer Science, Cybersecurity, Computer Engineering, or equivalent practical technical experience.