Sr. Director, Pfizer Brand & Reputation

About the Role

Pfizer’s Head of Brand & Reputation leads enterprise‑wide brand strategy, go‑to‑market planning, and integrated campaign execution. Reporting to the Head of Pfizer Brand and Experience, this senior leader partners with executive leadership, franchise and therapeutic area heads, corporate communications, agency partners, and cross‑functional stakeholders to shape how the Pfizer brand appears and acts globally, especially for priority areas such as Oncology and Obesity.

Responsibilities

• Enterprise Brand Strategy, Architecture & Go‑to‑Market: Lead brand strategy and GTM planning for Pfizer and priority therapeutic areas; ensure coherence between the master brand and product brands; anchor strategy in audience insight and commercial goals across Consumer, HCP, Investor, and Advocacy audiences; act as strategic thought partner to U.S. Business and Therapeutic Area leaders.
• Integrated Campaign Leadership: Drive creation and rollout of integrated brand campaigns across paid, owned, and earned media; champion creative excellence, cultural relevance, compliance, and performance; launch platforms, programs, and brand acts that engage millions and shape reputation.
• Corporate Reputation & Communications Partnership: Partner with Corporate Communications to develop enterprise reputation initiatives; serve as a bridge between brand marketing and corporate communications to ensure integrated narrative and mutually reinforcing programs.
• Brand Identity Governance & Stewardship: Oversee global visual and verbal brand identity system; develop guardrails, toolkits, and asset libraries; extend standards into AI‑enabled environments; conduct ongoing brand equity analysis to refine positioning and messaging.
• Executive Collaboration & Stakeholder Alignment: Collaborate with senior leaders, the Chief Marketing Office, and Therapeutic Area teams; lead cross‑functional working groups and steering committees; manage agency and vendor relationships with strategic alignment and budget discipline.
• Team Leadership & Talent Development: Build, lead, and mentor a high‑performing team of brand strategists, campaign managers, and creative leads; foster a culture of innovation, accountability, and excellence; develop talent and create conditions for top performance.
• Performance Measurement & Optimization: Define and track KPIs for campaign touchpoints and brand health; leverage data‑driven insights to refine strategies, optimize media spend, and maximize ROI; establish leading and lagging indicators for brand performance.
• Innovation, Trends & Thought Leadership: Stay ahead of industry trends, competitor and cultural shifts, and creative technology; champion new storytelling, personalization, and digital engagement approaches; anticipate how evolving consumer behavior should shape brand strategy.

Basic Qualifications

• Bachelor’s degree with 12+ years (or MBA/MS with 10+ years) of progressive experience in brand strategy, marketing, or integrated campaign management; or equivalent agency experience.
• Proven success leading integrated, multi‑channel campaigns at scale for global brands; life‑sciences or pharmaceutical experience is a plus.
• Demonstrated ability to develop and execute go‑to‑market strategies for Consumer, HCP, Investor, and Advocacy audiences.
• Strong track record of managing large media budgets with disciplined, measurable performance and ROI focus.
• Experience partnering with or within Corporate Communications on enterprise reputation or brand initiatives.
• Expertise in brand identity governance, including guidelines, toolkits, and asset libraries, especially for AI‑enabled content systems.
• Exceptional analytical capabilities paired with creative vision; comfortable drawing insights from quantitative data and cultural observation.
• Strong executive presence, excellent verbal and written communication skills, and proven ability to influence senior leaders.
• Outstanding collaboration and problem‑solving skills across cross‑functional teams and external partners.
• Deep understanding of the healthcare ecosystem, including Consumer and HCP journeys across therapeutic areas.
• Ability to thrive in a fast‑paced, high‑ambiguity environment, driving teams to results and meeting deadlines.

Preferred Qualifications

• Global brand or campaign experience across multiple markets and cultures.
• Experience translating complex healthcare or scientific narratives into compelling, accessible brand storytelling.
• Background leading both brand identity and campaign functions within a single role or closely integrated team.
• Familiarity with generative AI tools and application of brand standards within AI‑enabled content systems.
• Knowledge of emerging digital ecosystems, media partnerships, and earned strategies that drive brand equity.
• Experience leading and developing high‑performing senior marketing teams.

Compensation

The annual base salary ranges from $214,900 to $358,100. The role is eligible for Pfizer’s Global Performance Plan with a bonus target of 22.5% of base salary and participation in a share‑based long‑term incentive program.

Benefits

• 401(k) plan with Pfizer matching contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday and personal days, as well as paid caregiver/parental and medical leave.
• Comprehensive health benefits including medical, prescription drug, dental, and vision coverage.
• Additional wellness programs and resources to support a healthy life.

Schedule

Selected candidate must be onsite 2.5 days per week. Relocation assistance may be available based on business needs and eligibility.