Sr. Director, Pfizer Brand & Reputation

About the role

The Head of Pfizer Brand & Reputation is responsible for shaping how Pfizer's brand shows up in the world, setting the standard for a brand with real weight and consequence. This role intersects enterprise brand strategy, commercial go-to-market planning, and integrated campaign execution.

Responsibilities

• Drive brand strategy and GTM planning for Pfizer and priority therapeutic areas (e.g. Oncology and Obesity).
• Ensure strategy is anchored in audience insight and aligned with commercial goals across Consumer, HCP, Investor, and Advocacy audiences.
• Partner with Corporate Communications to develop and execute enterprise reputation initiatives.
• Create and rollout integrated brand campaigns across paid, owned, and earned media channels.
• Oversee Pfizer's global brand identity system, ensuring consistency, quality, and integrity across all enterprise touchpoints.
• Manage a high-performing team, collaborating with Executive Leadership, Franchise and Therapeutic Area leaders, and partnering with agency partners and cross-functional stakeholders.

Qualifications

• Bachelor’s degree with 12+ years of experience, or MBA/MS with 10+ years of experience in brand strategy, marketing, or integrated campaign management.
• Proven success leading integrated, multi-channel campaigns at scale for global brands.
• Experience in brand identity governance and development of guidelines, toolkits, and asset libraries.
• Exceptional analytical capabilities paired with creative vision.
• Strong executive presence and excellent verbal and written communication skills.