Sr. Director - Partnership Marketing

About the Role

The Senior Director, Partnership Marketing will lead the company’s strategy and execution of new and existing partnership marketing efforts to drive new business and expand existing partnership revenue and EBITDA. Reporting to the CMO and working directly with the CRO, this leader will collaborate with Client Management and Product teams to optimize current marketing opportunities and develop new go-to-market strategies. They will also work with the Business Development team to create innovative marketing and product strategies to acquire new partnerships.

Candidate Profile

The successful candidate will be an accomplished multi-channel marketing strategist with a strong background in campaign development and execution, preferably within the home services or warranty category. They will possess diverse experience in all direct response marketing methods, including Direct Mail, Telesales, Digital, Email, and Social in the business-to-business-to-consumer (B2B2C) channel. This leader will shape and execute the organization’s partnership marketing strategy, demonstrating proven success in delivering results through creativity and cross-functional collaboration.

Responsibilities

• Research and understand existing and prospective partners’ objectives, customer profiles, volumes, and requirements to leverage multi-channel marketing expertise for growth.
• Develop digital marketing capabilities to foster demand creation and capture across partner channels.
• Support sales efforts to acquire new partners, traffic, and leads/prospects.
• Formulate optimal marketing solutions, collaborating with Product Management and others, tailored to channels, partners, media, and consumer segments to scale distribution, revenue, and EBITDA.
• Collaborate with Product Management, Sales/Account Management, and others to create partner-specific marketing solutions aligned with organizational and partner needs.
• Design partner-specific solutions, positioning, and value propositions to drive differentiation, distribution, and profitability for both partners and the company.
• Serve as the marketing subject matter expert and primary contact for developing and presenting marketing solutions to support Sales/Account Management.
• Work cross-functionally to optimize marketing distribution and performance, maximizing revenue and EBITDA for both the company and partners.
• Act as a change agent to accelerate speed-to-market and iteration of marketing solutions, ensuring enterprise agility and profitability.

Requirements

• 15+ years of relevant business experience, including marketing strategy and execution.
• Experience in B2B and recurring/annuity-based revenue models is ideal.
• Experience in the home services or home warranty markets is a plus.
• Superior written and oral communication skills; ability to present comfortably with senior leaders and external clients.
• Excellent analytical skills—ability to formulate data-driven business insights and test new ideas to drive growth.
• Strong leadership skills and comfort working collaboratively across multiple departments (e.g., Client Management, Business Development, Product Management).
• Ability to identify, prioritize, and focus on high-value tasks.
• Ability to work independently to deliver tangible, measurable results.
• Positive attitude and flexibility to adapt quickly to change.
• Willingness to travel to company and client locations.