Sr. Director, Paid Media & SEO

Lead Integrated Media & AI-Driven Discovery Strategy

Lead integrated media & AI-driven discovery strategy: Own end-to-end visibility and demand generation across paid, owned, earned, and emerging AI channels, including GEO, conversational search, and LLM ecosystems.

Translate business goals into performance-driven media plans: Define clear objectives, KPIs, and investment strategies; leverage data, AI, and analytics to optimize campaigns and drive growth.

Enable franchise media effectiveness at scale: Build AI-powered frameworks, tools, and playbooks to guide franchise owners in optimizing local media mix, targeting, and ROI across channels.

Advance AI innovation in marketing & commerce: Identify and scale AI applications for media optimization, audience targeting, content creation, and prepare the organization for agentic commerce and A2A environments.

Strengthen ecosystem partnerships & infrastructure: Collaborate with Product, Martech, and Data teams to enable machine-readable discovery; establish and manage agency frameworks, ensuring accountability for innovation and performance.

Required Qualifications

• Experience: 10+ years of experience in media, growth marketing, or digital strategy
• Experience in defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion
• Experience leading the evolution from traditional search to AI-driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants
• Experience translating enterprise growth objectives into data-driven media plans, KPIs, and investment strategies—leveraging advanced analytics and AI to continuously optimize performance and uncover new demand opportunities

Skills

• Proven success leading both paid and organic media programs
• Strong analytical mindset with experience managing multi million dollar budgets
• Proven operational experience building experimentation infrastructure
• Experience managing and developing high performing teams

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Schedule / in-office requirements

Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.

Our office locations are:

• 500 E John Carpenter Fwy, Irving, TX
• 1010 N University Parks Drive, Waco, TX

Pay

Competitive Pay: Commensurate with experience

Schedule

Full-time, Monday – Friday, 8 AM – 5 PM local time zone

Benefits

Check out our benefits offerings here: Neighborly Benefits

• Financial Benefits: Equity and bonus opportunities

Brand

Neighborly - USA

Shared Services