Sr. Director, Media Strategy

Accountabilities

• Develop and lead comprehensive upper- and mid-funnel media strategies that strengthen brand equity while supporting customer acquisition and business growth.
• Manage substantial multi-million-dollar media budgets across channels including video, connected TV (CTV), out-of-home (OOH), social media, influencer marketing, audio, podcasts, sponsorships, partnerships, and emerging platforms.
• Define strategic media investment frameworks that align awareness and consideration objectives with overall business performance.
• Identify and execute innovative media placements, sponsorships, collaborations, and partnership opportunities that expand audience reach and enhance brand visibility.
• Leverage AI-powered solutions, emerging technologies, and evolving media channels to drive innovation and maintain competitive advantage.
• Partner with analytics teams to translate marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality studies, and brand research into actionable media strategies.
• Monitor campaign effectiveness through performance metrics, brand health indicators, and consumer research to continuously optimize targeting, messaging, and media allocation.
• Collaborate closely with Creative, Performance Marketing, Brand, and Analytics teams to align messaging, investment decisions, and long-term growth strategies.
• Lead, mentor, and develop a team of media professionals while fostering a culture of collaboration, innovation, accountability, and continuous improvement.

Requirements

• Bachelor's degree or equivalent professional experience in Marketing, Business, Communications, or a related field.
• 12+ years of experience in media strategy, brand marketing, growth marketing, or related leadership roles.
• Proven experience within a direct-to-consumer (DTC) or eCommerce business environment.
• Extensive expertise in upper- and mid-funnel media planning across digital, video, CTV, audio, influencer, OOH, partnerships, and integrated media channels.
• Strong knowledge of brand research platforms such as Ipsos, Numerator, Circana, Muck Rack, Hootsuite, or comparable tools.
• Solid understanding of marketing measurement methodologies, including MMM, MTA, incrementality testing, and attribution modeling.
• Demonstrated success managing large-scale media budgets and optimizing investments based on performance insights.
• Strong analytical skills with advanced proficiency in Microsoft Excel and experience working with large datasets and marketing analytics platforms.
• Excellent communication, presentation, storytelling, and executive stakeholder management skills.
• Proven ability to build high-performing teams, lead cross-functional initiatives, and deliver measurable business results through integrated brand and performance marketing.

Benefits

• Competitive annual base salary ranging from $190,000 to $210,000 USD, with compensation based on experience, skills, and qualifications.
• Fully remote work environment offering flexibility across the United States.
• Comprehensive medical, dental, and vision insurance, including Flexible Spending Account (FSA) options.
• 401(k) retirement plan with employer matching contributions.
• Quarterly bonus program.
• Flexible paid time off.
• Two company-wide wellness breaks each day.
• Complimentary lunch twice per week through meal delivery services.
• Monthly wellness, internet, and mobile phone stipends.
• Annual learning and professional development allowance.
• Complimentary meditation app membership.
• Free product subscription.
• Pet insurance discounts and additional employee benefit programs.