(Sr.) Director of Growth

About the role

We’re looking for a Senior Director of Growth to lead paid acquisition strategy and performance across our portfolio of DTC wellness brands. You’ll own growth across Meta, Google Search, and other paid acquisition channels, with accountability for customer acquisition efficiency, media buying systems, attribution, and scalable revenue growth. This is a highly operational role. We’re looking for someone who still wants to be in the campaigns reviewing performance, pressure-testing strategy, improving systems, and making real optimization decisions. Not someone who only manages dashboards and meetings. You’ll partner closely with the Creative, Ecommerce, Brand, and Analytics teams to improve acquisition performance across the full customer journey. You’ll also play a major role in helping us modernize and redesign growth workflows using AI-enabled systems and automation. You’ll report directly to the VP of Growth.

Responsibilities

• Paid acquisition strategy – full ownership of growth strategy across Meta, Google Search, YouTube, and other paid channels
• Media buying systems – campaign structure, testing frameworks, budget allocation, audience strategy, bid strategy, and optimization systems
• Acquisition economics – CAC, MER, ROAS, LTV, contribution margin, and overall acquisition efficiency across the portfolio
• Creative feedback loops – partnering closely with Creative teams to improve testing velocity, creative quality, iteration systems, and performance insights
• Attribution and reporting – improving reporting infrastructure, attribution systems, forecasting models, and decision‑making frameworks
• AI‑enabled growth operations – redesigning campaign management, reporting, analysis, and optimization workflows using AI tools and automation
• Agency and vendor management – managing external partners where relevant while maintaining strong internal ownership of strategy and execution quality
• Team leadership – raising the operational and analytical standards of the Growth organization while helping develop a stronger bench of talent internally

Requirements

• Deep paid acquisition expertise – managed meaningful spend across Meta and Google and understand how to scale consumer brands without losing efficiency
• Strong operator instincts – know how to identify what actually moves performance and where teams waste time or complexity
• Analytical sophistication – comfortable living inside performance data, attribution models, and forecasting frameworks
• Creative judgment – understand the relationship between media buying and creative performance, and know how to help teams improve both
• AI fluency – actively use AI tooling to improve workflows, analysis, execution speed, and team leverage
• Hands‑on mentality – still want to be close to the work — not just overseeing it from a distance
• Cross‑functional leadership – partner effectively with Creative, Ecommerce, Analytics, and executive leadership without creating unnecessary process overhead

Qualifications

• 7‑10+ years of relevant experience in growth leadership at scaled DTC brands, performance marketing operators managing large consumer budgets, agency leaders with deep ecommerce and acquisition experience, or operators who’ve helped scale brands from early traction to significant revenue scale
• Preferred (but not required): experience in supplements, wellness, beauty, or consumer subscription businesses; experience managing eight‑figure paid media budgets;