Sr. Director of Consumer Marketing & Lead Acquisition

About the role

The Sr. Director of Consumer Marketing & Lead Acquisition is responsible for developing and executing strategies to acquire, convert, and retain consumer refinance customers. This role leads lead-purchasing strategy, digital customer acquisition, vendor and affiliate relationships, marketing analytics, and conversion optimization to generate profitable funded-loan volume while maintaining strong consumer compliance and brand standards.

Responsibilities

• Develop and manage consumer acquisition strategies across purchased leads, paid search, paid social, affiliate networks, lead aggregators, retargeting, email, direct mail, and other performance channels.
• Identify, evaluate, negotiate with, and manage third-party lead providers and marketing partners.
• Establish lead-buying criteria, pricing thresholds, volume allocations, and quality standards by source, product, geography, credit profile, and customer segment.
• Optimize cost per lead, contact rate, application rate, approval rate, funded-loan conversion, customer acquisition cost, and contribution margin.
• Monitor lead duplication, fraud, consent, freshness, exclusivity, and source quality; suspend or reallocate spend when performance falls below established thresholds.
• Lead performance marketing across search