Sr Director, Media & Data Strategy

Responsibilities

• Lead full funnel Media Planning
• Manage and develop the US team responsible for paid media planning and buying
• Build integrated paid media approaches
• Own the US paid media strategy
• Lead Media Strategy & Activation
• Lead Agencies, Partners, and Performance Management
• Lead the Team & Build Capability

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• Typically 15+ years of relevant experience
• Strategic and action-oriented
• Collaborative and matrix-savvy
• Commercially minded and performance-driven
• Strong people leader

Salary and Benefits

• Base salary range: $174,100 to $287,265
• Eligible for bonus program and long-term incentive program
• Benefits include health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time

About the Role

The Senior Director of Media & Data Strategy leads paid media strategy, planning, buying, activation, measurement, and performance across the United States market. This role is first and foremost a paid media leadership role, with deep accountability for full-funnel media planning across brand equity, retail media, commerce, influencer amplification, and audience activation.