Sr. Director Marketing Operations

About the role

Develops the marketing technology, operations and analytics vision, strategy, systems and analytics that enables intelligent decisions and accelerates growth. Partners with executive management for long-term planning and strategy. Leads, mentors and develops a global team.

Responsibilities

• Develops marketing technology stack strategy, roadmap, administration, lead routing, scoring, segmentation, targeting, campaign tracking and attribution.
• Manages marketing database contact quality, data compliance (GDPR) and accuracy.
• Partners with field marketing to assist in developing omni-channel campaign strategy and plans.
• Accountable for data quality and accuracy across Marketing systems.
• Drives marketing performance measurement to deliver actionable insights with executive-level reporting.
• Monitors, analyzes and reports on marketing contribution to pipeline, program ROI, funnel efficiency, TAM penetration and goal achievement.
• Partners with marketing leaders on long-term planning, strategy and infrastructure.
• Leads, mentors and develops a global marketing technology, operations and analytics team.

Requirements

• Ability to interact with senior management; strong communication and presentation skills.
• Advanced knowledge of Microsoft Excel and other MS Office tools.
• Project management skills.
• Strong knowledge of CRM, Salesforce.com preferred.
• Strong ability to analyze quantitative data to determine program effectiveness, attribution, ROI.

Qualifications

• 12+ years progressive experience and demonstrated success/knowledge.
• 7+ years managing and developing multi-discipline teams, preferably with international reach across multiple service types.
• 6+ years of specialized/industry experience.
• Bachelor’s degree (or equivalent experience).
• Master’s degree preferred.

Benefits

• Comprehensive health and wellness benefits designed to support overall well-being.
• Internal mobility opportunities including mentorship, continuing education, and career goal setting, with 25% of positions filled internally.
• Career development support including free LinkedIn Learning licenses and a Mentoring Program.
• Inclusive, global workplace that fosters innovation and celebrates partnership.
• Work-life balance policies built on mutual trust and support.
• Comprehensive support for international relocations and permanent residency processes.

Pay

Range: $192,000 USD – $327,000 USD. Actual compensation will vary based on experience, qualifications, and market factors relevant to the position.

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