Sr. Director Marketing Analytics Consulting

About the role

This position leads the organization’s marketing analytics strategy and delivers data-driven insights that accelerate growth, improve customer engagement, and optimize marketing investments. The leader partners closely with Marketing, Sales, Product, Finance, and Executive Leadership to provide strategic guidance through advanced analytics, customer insights, omnichannel measurement, forecasting, customer journey analytics, and performance reporting. The role champions data-driven decision making, enhances marketing measurement capabilities, and develops scalable analytics solutions that improve acquisition, retention, customer experience, and return on marketing investment. It also oversees a team of analytics professionals responsible for transforming complex internal and external data into actionable business recommendations.

This is a hybrid role requiring in-office hours 3 days a week at the respective office locations.

Responsibilities

• Lead the planning, managing, and controlling of Marketing department activities that provide business intelligence support and establish the vision, strategy, and roadmap for data-driven marketing decision making.
• Lead initiatives to analyze complex business problems using data from internal and external sources; identify subject-matter experts to support multi-functional efforts and produce recommendations based on data analysis.
• Advise marketing teams by providing data-based strategic direction to address business issues and opportunities, informing brand strategy, demand generation, customer engagement, retention, and growth initiatives.
• Ensure policies and procedures align with corporate vision; select, develop, and evaluate personnel to ensure efficient operation of the function.
• Prepare departmental budget, allocate resources, and prioritize investments that support strategic business objectives.
• Communicate and interact effectively with leadership, business partners, vendors, and external stakeholders.
• Oversee the annual budget and allocate resources for various projects and operational needs.
• Translate needs and initiatives into compelling business cases and conduct cost-benefit analyses to justify investments and ensure ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or Math and 12 years’ experience in a position requiring management expertise, marketing analytics, customer insights, and information reporting, or
• 2 or more advanced degrees and 9 years of work experience in a similar role, or
• 16 years’ experience in a position requiring management expertise, marketing analytics, customer insights, and information reporting.
• 7 years of management/leadership experience.
• Experience applying analytics to marketing strategy, customer acquisition, retention, engagement, digital marketing, customer experience, or growth initiatives.
• Strong understanding of marketing measurement, attribution methodologies, experimentation design, forecasting, customer journey analytics, and ROI analysis.
• Clear and concise verbal and written communication skills.
• Experience interacting with corporate leadership and external parties.
• Ability to initiate and develop long-term business relationships.
• Ability to translate complex, technical subjects into clear business-oriented communications.
• Presentation and negotiation skills.

Preferred Qualifications

• Experience leading marketing analytics, customer insights, growth analytics, or commercial analytics functions within healthcare, insurance, financial services, retail, consumer, or other highly regulated industries.
• Experience partnering directly with CMO-level leadership and leading analytics programs that support customer acquisition, member engagement, retention, brand measurement, marketing effectiveness, and enterprise growth strategies.
• Expertise in customer segmentation, predictive analytics, propensity modeling, customer lifetime value (CLV), audience targeting, and personalization strategies.
• Experience implementing and leveraging marketing mix modeling (MMM), multi-touch attribution (MTA), media measurement, incrementality testing, and campaign optimization frameworks.
• Experience with customer data platforms (CDPs), marketing automation technologies, digital analytics tools, and visualization platforms such as Power BI, Tableau, Adobe Analytics, or Google Analytics.
• Demonstrated success building enterprise measurement frameworks that connect brand, demand generation, customer acquisition, retention, and revenue outcomes.
• Experience leveraging AI and machine learning-driven insights to improve customer engagement, marketing effectiveness, and business performance.
• Proven capability developing business cases, conducting cost-benefit analyses, and evaluating returns on marketing and analytics investments.
• Experience overseeing departmental budgets and optimizing resource allocation across strategic priorities.
• Demonstrated experience building and scaling high-performing marketing analytics organizations that leverage advanced measurement, customer insights, AI-enabled analytics, and data-driven decision making to improve business outcomes.

Pay

$146,700.00 – $272,400.00. Exact compensation may vary based on skills, experience, and location.