Sr Director, Insights & Analytics, Neuropsychiatry/Women’s Health

About This Role

The Sr Director, Insights and Analytics Lead, will support the Neuropsychiatry/Women’s Health franchise by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions.

Responsibilities

• Lead and manage the relationship with Franchise Leadership Team
• Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
• Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategy
• Proactively provide actionable insights to key stakeholders for both short term resource allocation decision and long-term strategy development
• Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand strategy and execution
• Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) for CD&I, and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment
• Manage insights spend to allocated budget; pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency
• Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis
• Drive innovation in analytics and business execution to have impact on the business performance and investment strategy

Qualifications

• Experience Required: Minimum 12+ years relevant experience with a life sciences company or consulting firm supporting the healthcare industry
• Consulting background strongly preferred
• Neuropsychiatry/Women’s Health experience preferred
• Solid understanding of commercial business and industry standard datasets – script (IQVIA, Symphony, etc.), Patient (Specialty Pharmacies/Distributors), and Managed Care (Symphony, etc.)