Sr. Director, Growth Marketing

About the role

The Sr Director, Growth Marketing leads and develops a high-performing team of Growth Marketers, SDRs, and Event Specialists. They translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes. They define and own the enterprise ABM strategy, drive integrated campaigns, and own performance analytics and reporting.

Responsibilities

• Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Event Specialists, fostering a culture of accountability, collaboration, creativity, and results.
• Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization.
• Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays.
• Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays that support both new logo acquisition and customer expansion.
• Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression.
• Partner closely with Sales and Product leadership to align on goals, processes, SLAs, account plans, and territory strategies.
• Continuously refine lead scoring, routing logic, nurture journeys, and handoff processes to increase efficiency and conversion.
• Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards.
• Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion.
• Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, velocity, CPL, CAC efficiency, and ROI.
• Present insights, recommendations, and forecasts to senior leadership and GTM partners with clarity and business acumen.
• Champion a culture of experimentation, continuous learning, and data-backed decision-making.
• Collaborate with Sales, Product, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives.
• Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology.
• Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs.

Requirements

• Bachelor's degree in marketing; prefer master's degree.
• 10-15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors.
• Proven leadership experience, including managing and scaling multi-disciplinary marketing teams.
• Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement.
• Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms.
• Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes.
• Strong analytical mindset, with the ability to interpret complex data and translate insights into action.
• Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions.
• Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders.
• Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams.
• Growth mindset: curious, innovative, and motivated by continuous improvement and ambitious goals.

Qualifications

• Experience with ABM platforms like 6Sense or Demand Base.
• Experience with HubSpot and strong proficiency with martech, CRM, attribution, and analytics platforms.
• Experience with A/B testing and digital program implementation.
• Experience with performance analytics and reporting.
• Experience with cross-functional collaboration and stakeholder management.
• Experience with industry-specific messaging and positioning.

Skills

• Strategic thinking and operational excellence.
• Team leadership and development.
• ABM program design and execution.
• HubSpot and martech proficiency.
• Performance analytics and reporting.
• Collaboration and stakeholder management.
• Industry-specific messaging and positioning.

Benefits

Flexible time off to include paid holidays and volunteer time.

Robust health, dental, and vision insurance plans on your first day of employment.

Employer-paid life insurance/AD&D/short-term and long-term disability insurance.

Comprehensive employee assistance program (EAP).

Flexible spending account (FSA) or health savings account (HSA).

Matched 401(k).

Employee stock purchase plan.

Pay

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions.

Schedule

Exempt under the Fair Labor Standards Act (FLSA) and applicable state wage-and-hour laws.