Sr. Director, Growth Marketing

Key Responsibilities

• Develop a data and user first approach to the new acquisition strategy and empower those within the group to achieve success
• Owning and allocating a large marketing budget with a continual focus on efficiency and maximizing lifetime value
• Build the test and learn strategy with a foundation of constant experimentation
• Monitor all metrics and KPIs for growth enabling continuous optimization
• Effectively hire and allocate resources (people and technology) to maximize impact
• Work cross-functionally with internal teams (product, design, engineering) to take an automation- and technology-first approach to efficiently scale new user growth
• Discover new vendors, technologies, and channels to facilitate short- and long-term growth
• Leverage acquisition tactics to discover new retention activities targeted towards the current member base
• Channel Focus: Search (SEM & SEO), Mobile App & ASO, Direct Response Paid Social, Affiliates, Programmatic and Display, New Channels

Qualifications

• Extensive experience working as a growth-oriented marketer with a focus on scaling channels and optimizing for efficiency and lifetime value
• Expertise with all marketing platforms, including: Facebook, Google, Programmatic Platforms, Mobile App Install, App Store Optimization, and Fraud Detection
• Working knowledge of marketing technology tools, such as Amplitude, Datorama, Segment, and Tableau
• Experience with Snowflake and SQL is a plus
• Thrive in a fast-paced, entrepreneurial environment
• Experience working on multiple projects at the same time, with short deadlines
• Experience communicating projects and results to executive team members
• Team leader with experience building departments to keep up with an aggressively expanding business