Sr. Director Growth Marketing & Acquisition

About the role

This role owns the engine that drives customer acquisition across Norton's current product portfolio. You are accountable for how the business performs today: hitting acquisition targets, running go-to-market for product features and enhancements, owning core promotional windows like Black Friday, capturing seasonal demand, and continuously improving performance across paid, earned, and owned channels.

• You understand the full picture of how acquisition works: how messaging, creative, pricing, and offers interact to move units and bookings.
• You run annual and quarterly planning, brief the media team, and keep all product assets and messaging accurate and fresh across markets.
• You make the day-to-day acquisition engine run, and you make it run better every quarter.

What You'll Do

Annual and Quarterly Planning

• Own acquisition planning for the current business, including annual and quarterly goal-setting, channel investment mix, and testing priorities.
• Lead the briefing process for the media team, translating business priorities into clear goals, audience direction, messaging, and performance expectations.
• Define acquisition priorities across core promotional periods like Black Friday and holiday, and seasonal campaigns like summer travel and back to school.

Go-to-Market for Features, Enhancements, and Campaigns

• Lead go-to-market planning and execution for product feature launches, product updates, and seasonal campaigns, including positioning, messaging, channel approach, asset briefing, and launch coordination.
• Maintain and optimize evergreen product and brand messages that drive acquisition across channels.
• Bring learnings within and across channel creative to ensure constant improvement in acquisition performance.
• Define target audiences and messaging for each initiative and ensure consistent execution across paid, owned, and earned channels.
• Drive creative updates in sync with product and seasonal cycles so assets stay fresh and perform well.
• Work with Product, Brand, and Regional Marketing to make sure launches are executed clearly and on time.
• Own briefing with creative agency. Set objectives and creative strategies to share with internal agency for creative development and execution.
• Review creative and provide guidance for optimization, simplification and/or consistency as needed.

Acquisition Strategy and Channel Leadership

• Own acquisition strategy for Norton's current product lines across paid, earned, and owned channels, connecting channel roles, funnel stages, and investment decisions into a coherent full-funnel approach.
• Make strategic decisions on audience segmentation, channel mix, and promotional levers that drive demand and conversion.
• Identify performance gaps and proactively reallocate focus and investment to close them.
• Understand how messaging, offers, pricing, and creative affect acquisition and conversion, and partner with Brand and Product Marketing to make sure in-market positioning is working.
• Monitor competitors and market dynamics to inform channel investment and differentiation decisions.

Geographic Focus

• Develop and maintain acquisition strategies for each key geography, reflecting local market maturity, competitive dynamics, and demand patterns.
• Partner with Regional Marketing to make sure global strategies translate into locally relevant execution, and bring regional insight back into global planning.
• Sequence and prioritize geo-level acquisition investments based on opportunity size and resource availability.

Pricing and Promotional Strategy

• Own the promotional and pricing strategy for acquisition across the current product portfolio, working closely with Product, Finance, and Revenue teams.
• Develop and test promotional frameworks, including pricing tiers, discount structures, and offer mechanics, to improve conversion and downstream customer value.
• Evaluate how pricing and promotional levers perform across channels and geographies and keep promotional strategy coordinated across direct and partner channels.

Product Asset Maintenance and Messaging

• Keep all product messaging and assets accurate, current, and effective across key touch points, including key product visuals, product copy, app store descriptions, partner assets, and web product pages.
• Run a regular cadence for reviewing and refreshing assets based on product updates, performance data, and competitive changes.
• Make sure product descriptions, feature messaging, and acquisition-facing content are optimized, consistent and up to date across all geographies and channels.
• Identify, create and optimize key product assets – key visuals, video and static assets, messaging – and ensure shared with key marketing partners.

Performance and Optimization

• Track cross-channel funnel performance and keep a clear view of where acquisition is working, where it is not, and what to do about it.
• Work closely with media, conversion rate optimization, analytics, and retention teams to connect acquisition strategy to overall funnel health and long-term customer value.
• Design and evaluate acquisition tests across channels, formats, and geographies and decide what to scale.
• Deliver regular performance updates to leadership that clearly signal risks, opportunities, and recommended actions.
• Use AI tools to improve both results and team efficiency.

Team Leadership

• Manage and develop a team of 3-5 acquisition and go-to-market professionals across global and regional markets.
• Be a strong partner to Media, Brand, Product Marketing, Analytics, and Regional Marketing teams.