Sr. Director, Food Service Sales

About the Role

The Sr. Sales Director – Food Service drives revenue growth, expands market share, and leads a high-performing sales team across North America. This role oversees strategic account management, distributor relationships, and sales execution within a matrix organization, ensuring achievement of national sales targets and long-term growth strategies in the food service sector.

Responsibilities

• Develop and execute national sales strategies across food service channels, including broadline distribution, QSR, and hospitality.
• Drive revenue growth and market share expansion across North America markets.
• Identify new business opportunities and expand the client base within the food service sector.
• Achieve and exceed national and regional sales targets.
• Establish sales forecasts, budgets, and P&L objectives.
• Monitor and report on key performance indicators (KPIs) including revenue, margin, and ROI.
• Lead, coach, and develop a high-performing sales team.
• Manage brokers, distributors, and regional sales leaders.
• Build and maintain strategic relationships with major distributors and key accounts.
• Negotiate contracts, pricing, and promotional agreements.
• Oversee and develop detailed reporting processes.
• Ensure adherence to policies and compliance standards.
• Align stakeholders across a matrix organization.
• Support national sales planning and execution.