Sr Director - Brand, Social & Culture Partnerships

What You'll Own

• Creator & Influencer Strategy
• Oversee influencer and creator partnerships (paid + earned), from micro-influencers to athletes and celebrity partners
• Build scalable, authentic creator programs that drive awareness, reach and engagement
• Ensure talent selection reflects Spindrift's DNA and drives cultural relevance
• Measure and optimize influencer performance across key brand KPIs

Brand & Cultural Partnerships

• Develop and execute a strategic partnership roadmap aligned to Spindrift's growth strategy and goals
• Identify, negotiate, and manage brand collaborations and partnerships, from concept to execution, across new and existing potential brand partners
• PR & Earned Media
• Own PR strategy and agency management
• Drive proactive storytelling moments, supporting product launches and brand narratives
• Secure meaningful media coverage that builds brand awareness and equity
• Develop press materials, messaging frameworks, and thought leadership opportunities

Social Strategy

• Guide organic social strategy and content direction
• Identify emerging trends and opportunities to keep the brand relevant
• Lead measurement of social efforts, tracking key brand KPIs and optimizing strategy and content based on learnings

Team Leadership

• Manage and mentor 3 direct reports across influencer, social, partnerships, PR, and community management
• Set clear KPIs, workflows, and priorities
• Foster a culture of teamwork, creativity and challenging status quo