Sr. Director, Amazon

Primary Purpose

The Senior Director, Amazon is an enterprise leader responsible for defining and advancing Coach’s long-term strategy and performance on Amazon—one of the most complex and high-impact digital platforms within the North America ecosystem. This role owns the end-to-end Amazon business with full accountability for strategic direction, financial performance, and brand stewardship. As a key thought partner to senior leadership, the Senior Director will shape how Coach navigates and leverages Amazon to drive sustainable growth, acquire new consumers, and build brand equity.

P&L Ownership & Financial Leadership

• Own the Amazon P&L with accountability for topline, profitability, and marketing investment strategy
• Lead integrated financial planning, ensuring marketing spend (e.g., Sponsored Ads, DSP, affiliate, promotions) is optimized for ROI and incrementality
• Establish clear frameworks for marketing efficiency, attribution, and performance measurement
• Drive disciplined trade-offs across media, pricing, and assortment to maximize long-term value

Amazon Marketing & Demand Generation Leadership

• Define and lead the end-to-end Amazon marketing strategy, positioning media as a core growth driver, not a support function
• Oversee full-funnel activation across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging ad formats
• Drive best-in-class search, content, and discoverability strategies, ensuring Coach wins in both paid and organic placements
• Leverage Amazon signals to drive new customer acquisition and lifetime value
• Develop and scale measurement frameworks (incrementality, attribution, MMM where applicable) to inform investment decisions
• Elevate content strategy (A+ content, brand stores, PDP optimization) as a critical lever for conversion and brand storytelling
• Ensure marketing strategies reinforce premium brand positioning while operating effectively within a performance-driven ecosystem

Executive Influence & Cross-Functional Leadership

• Influence and align senior stakeholders across marketing, merchandising, finance, and digital to integrate Amazon into broader brand and media strategies
• Lead joint business planning with Amazon, including co-investment in media and strategic growth initiatives
• Drive alignment on channel strategy, particularly where Amazon marketing may impact other distribution channels

Organizational Leadership & Operating Model

• Build and lead a high-performing Amazon organization, including strong capabilities in performance marketing, analytics, and content
• Establish scalable operating models and processes to manage complexity across media, retail, and cross-functional workflows
• Develop talent with deep platform expertise and strategic thinking, ensuring long-term capability building

Consumer & Brand Leadership

• Champion a consumer-first, insight-led approach, using Amazon data to inform targeting, messaging, and experience
• Ensure Amazon marketing and content deliver a consistent, elevated brand experience
• Balance performance marketing demands with long-term brand equity considerations

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Coach. is an equal opportunity and affirmative action employer

Here are some of the benefits that we offer:

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance