Sr Director, Advertising Sales - Commerce
Job Description
Partner closely with leadership to grow the Ecommerce and DTC customer segment.
Identify the highest-potential accounts, prioritize where we can win, and help build a clear go-to-market strategy for the segment.
Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
Help define how Universal Ads should sell into Ecommerce and DTC advertisers, including our positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of Ecommerce and DTC customers.
Bring meaningful experience and relationships with Ecommerce, DTC, retail, marketplace, subscription commerce, and performance marketing clients.
Understand the complexity in how commerce advertisers evaluate success and the role of TV in driving measurable business outcomes.
Speak credibly with sophisticated growth marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
Educate customers on how CTV and premium video can complement existing performance channels, including paid social, search, retail media, affiliate, programmatic, and other customer acquisition channels.
Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the commerce advertising ecosystem.
Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
Help build the foundation for future hiring, sales process, customer education, and segment expansion.
Skills
Customer Acquisition
Advertising
E-Commerce
Qualifications
Bachelor's Degree
10+ years of relevant work experience