Sr Dir, HCP Marketing Neurology

Date posted: Sep 9, 2026 City: Remote Country/Region: US Type of Contract: Full-time Employment / Unlimited Job Requisition ID: 12699 Sr Dir, HCP Marketing Neurology About Servier Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision. Role Summary This is a truly unprecedented moment to join Servier! As our Senior Director, Healthcare Professional (HCP) Marketing, you will be at the cutting edge of a first-in-class launch for Becker muscular dystrophy in the U.S., addressing a profound and urgent unmet medical need where no therapy currently exists. You will serve as a visionary commercial leader, charting the course for our U.S. HCP marketing strategy within Servier's rare neurology portfolio. This pivotal role involves spearheading commercialization efforts, developing groundbreaking, differentiated strategies to educate healthcare professionals, accelerate appropriate adoption, and ultimately transform outcomes and hope for patients living with Becker. Reporting to the Vice President, Marketing, you will own the entire HCP brand strategy from pre-launch through commercialization and lifecycle management, forging deep partnerships across Medical Affairs, Sales, Market Access, Patient Marketing, and global teams to deliver a truly integrated and impactful customer experience. We are seeking an exceptional pharmaceutical marketing leader with a proven track record in successfully launching specialty or rare disease therapies, adept at translating complex science into compelling HCP communications, and inspiring high-performing cross-functional teams to achieve the extraordinary. Primary Responsibilities Brand Strategy & Launch Leadership Lead development and execution of the U.S. HCP brand strategy for Becker muscular dystrophyDefine HCP positioning, value proposition, messaging architecture, and promotional strategyTranslate clinical evidence and market insights into differentiated commercial strategiesDevelop long-range strategic and lifecycle plans aligned with corporate objectives HCP Marketing Strategy Own all HCP promotional strategy across personal and non-personal channelsPartner with the digital marketer to develop strategic, integrated omnichannel campaigns designed to educate healthcare professionals throughout the treatment journeyEnsure consistent execution across digital, field, congress, and peer-to-peer education programs Launch Excellence Lead commercial launch readiness planning across all HCP marketing workstreamsPartner with Commercial Operations and Sales Leadership on field readiness initiativesSupport forecasting, demand planning, and launch scenario modellingEnsure seamless transition from pre-launch to commercialization Customer Insights Partner with Market Research, Thought Leader Liaisons, Sales, and Medical Affairs to generate actionable customer insightsMonitor market dynamics, competitive activity, treatment trends, and evolving standards of careIncorporate customer feedback into brand strategy and tactical executionIdentify emerging opportunities to improve diagnosis, referral, and treatment Scientific Communication Translate complex clinical data into compelling, compliant HCP messagingLead creation of promotional materials, sales tools, and educational resourcesEnsure scientific accuracy while maintaining commercial relevancePartner closely with Medical Affairs to ensure aligned scientific communication Financial & Agency Management Manage HCP marketing budget within +/- 3% of approved planLead agency performance managementEnsure marketing investments generate measurable business outcomesMonitor campaign performance and optimize ROI through data-driven decision making Team Leadership Hire, develop, retain, and coach a team of marketersFoster a culture of innovation, accountability, collaboration, and customer focusMentor future commercial leaders across the organization Job Description Candidate Profile Education And Required Skills Bachelor's degree required; MBA, PharmD, PhD, or other advanced degree preferredMinimum 12+ years of progressive pharmaceutical or biotechnology commercial experienceMinimum 8+ years of HCP marketing or brand leadership experienceExperience developing disease awareness campaigns and HCP education strategiesDemonstrated success leading at least one U.S. product launchSignificant experience in rare disease, specialty pharmaceuticals, or neurologyProven success developing HCP marketing strategies across multiple channelsExperience managing significant commercial budgets and agency partnersDemonstrated leadership in highly matrixed organizationsStrong understanding of promotional regulations, PRC review, and commercial complianceExceptional strategic thinking, communication, and executive presence Travel and Location Ability to travel approximately 30%This is a remote role. Occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc. Servier’s Commitment Servier is committed to modeling diversity, equity, and inclusion within the industry. We are dedicated to fostering an environment that maintains equitable treatment for all and we welcome applicants who are passionate, committed, and innovative individuals. We encourage candidates to apply to our open roles as we are always willing to consider experiences and skills beyond what is listed in the job description. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Salary Range The salary range for this role is $251-$307. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link.