Sr. Digital Performance Analyst, Digital Platforms
Tesla · Fremont, CA · 1 mo ago
On-siteResearch$92k–$168k/yrFull-time
What You'll Do
- Analyze web page performance and features and optimize for customer conversion and interaction
- Recommend improvements to Tesla Energy’s digital UX based on your analysis of web traffic data
- Design and conduct A/B tests on Tesla Energy pages
- Evaluate Tagging and Tracking on Energy pages to ensure compliance and consistency
- Recommend new marketing initiatives given outcomes of experiments and data analysis
- Deploy impact analysis of business process changes on customer UX and recommend improvements
- Provide marketing spend optimization recommendations based on attributed sales data
What You'll Bring
- 3-5 years experience working at an Enterprise Level in web analytics, digital marketing analytics, digital data science, or related field
- Expert Level understanding of BigQuery and ability to write custom, efficient, SQL against large data stores
- Depth in pulling and blending data from Google Analytics, GA4, Adobe Analytics and Google Ads within a BI tool (Looker Studio, Tableau)
- Expert Level understanding of GA4 (Funnels, Customer Flow, Attribution Logic)
- Expert Level understanding of Google Tag Manager and the ability to test pages for correct tagging
- Design and execute A/B tests for web pages and use basic statistical tools for web optimization (EG: significance tests, linear regression, time series analysis)
- Excellent ability to design, deploy, and analyze website UI/UX changes, and their impact on customers and within digital channels
Benefits
- Competitive pay
- Medical plans
- Family-building, fertility, adoption and surrogacy benefits
- Dental (including orthodontic coverage) and vision plans
- Company Paid (Health Savings Accounts) HSA Contribution
- 401(k) with employer match
- Employee Stock Purchase Plans
- Other financial benefits
- Basic Life, AD&D Short-term and long-term disability insurance
- Employee Assistance Program
- Sick and Vacation time
- Paid Holidays
- Commuter benefits
- Employee discounts and perks program
Expected Compensation
$92,000 - $168,000/annual salary + cash and stock awards + benefits