Sr Digital Merchandiser - Onsite

This is an onsite role based at our office in Springfield, Missouri.

About the role

The Senior Digital Merchandiser will play a pivotal role in enhancing our product visibility and maximizing our online sales potential in the Fish/Marine Categories. With a blend of creative vision and data-driven insight, this role will refine the online customer journey, ensuring a seamless and engaging shopping experience that aligns with our brand's identity and goals. This role will have oversight of Canadian eCommerce operations.

Responsibilities

• Lead the development and execution of category merchandising strategies that drive sales growth, customer engagement, conversion, and overall business performance across digital channels.
• Partner with buying, planning, marketing, and analytics teams to align product assortments, inventory strategies, promotional activities, and customer-facing experiences with business objectives.
• Own category performance by monitoring key eCommerce metrics, including traffic, conversion, revenue, average order value, and customer engagement. Analyze customer behavior and performance trends to identify opportunities and develop data-driven action plans.
• Oversee the visual merchandising and presentation of assigned categories, ensuring an engaging, intuitive, and customer-centric shopping experience across browse, category, and product detail pages.
• Establish and maintain merchandising and product content standards that ensure accurate, compelling, and SEO-optimized product information, imagery, videos, and supporting assets that enhance the customer experience.
• Partner with merchants, vendors, and content teams to drive improvements in product data quality, content completeness, launch readiness, and governance processes that support scalable digital growth.
• Collaborate with Product, Search, Analytics, and Technology teams to improve product discoverability through search optimization, taxonomy management, navigation enhancements, faceted filtering, and product recommendation strategies.
• Work cross-functionally to align promotional campaigns, marketing initiatives, and digital content with the overall brand strategy, ensuring a consistent customer experience and brand voice across all touchpoints.
• Leverage analytics, customer insights, and testing methodologies to identify optimization opportunities and support continuous improvements to customer engagement, conversion, and digital experience performance.
• Stay informed on industry trends, competitor activities, emerging technologies, and evolving customer expectations to identify opportunities that maintain and strengthen the company's competitive position.
• Train, mentor, and develop new team members, fostering a culture of continuous learning and improvement.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Minimum of 5-8 years of experience in digital merchandising, with a proven track record of success in an e-commerce environment.
• Experience owning a category or business.
• Demonstrated ability to influence cross-functional teams.
• Experience mentoring or leading others.

Skills

• Strong leadership skills with experience managing a team.
• Expertise in web analytics tools (e.g., Google Analytics), e-commerce platforms, and SEO best practices.
• Advanced proficiency in Microsoft Office Suite, particularly Excel, and experience with content management systems.
• Excellent analytical skills with the ability to synthesize complex data into actionable strategies.
• Exceptional organizational and project management skills, with the capacity to prioritize and manage multiple projects under tight deadlines.
• Outstanding communication and collaboration skills, with the ability to influence and engage direct and indirect reports and peers.

Physical Requirements

• Regularly sits and works with computers.
• Occasionally stands and walks.
• Seldom/never lifts up to 50 lbs.

Benefits

• Discounts on retail merchandise, our restaurants, world-class resorts, and conservation attractions.
• Medical, dental, and vision coverage.
• Health Savings Account and Flexible Spending Account.
• Voluntary benefits.
• 401k Retirement Savings.
• Paid holidays, vacation, and sick time.
• Bass Pro Cares Fund.
• And more!