Sr. Web Merchandiser

About the role

The Senior Website Merchandiser delivers an outstanding online shopping experience while strengthening engagement and brand affinity. This role is responsible for developing and implementing website merchandising assortments and launch plans that will guide the growth of the US Outdoor online business. In partnership with the marketing teams, this role creates and maintains customer-centric digital merchandising plans through an integrated online go-to-market calendar, as well as manages the day-to-day execution of the website experience of the assigned categories.

Working in close partnership with inventory management, brand creative, operations, analytics, digital marketing, and product development teams, this role plays a pivotal part in influencing future product line development and ensuring representation of the voice of customers.

Responsibilities

• Strategize, implement, and manage website merchandising programs.
• Represent the US Outdoor eCommerce businesses in all phases of the product lifecycle development process and provide seasonal product forecasts.
• Collaborate with product teams to strategically grow exclusive product initiatives.
• Own the creation and management of the go-to-market calendar, partnering with cross-functional teams to ensure product campaigns and events are briefed on time, have adequate in-stock inventory, planned and optimized landing pages, and marketing acquisition/retention strategies to support sell-through targets.
• Account for the merchandise needs of special projects, including being the liaison for the digital catalog and the development of onsite merchandising features.
• Identify and manage strategic product lifecycle markdowns in partnership with sales and demand planning teams as inventory needs and seasonal timelines are identified.
• Leverage internal tools to monitor sell-through performance and provide regular updates to management teams on category, product family, style, and SKU-level details.
• Provide monthly, quarterly, seasonal, and key promotion performance reports, identifying opportunities or course-corrective actions when needed.
• Manage attributes, taxonomy, trending keywords, and navigation structure; make recommendations to improve product pages, browsability, and page depth optimization.
• Partner with the digital marketing team to identify SEO opportunities to improve page titles, meta descriptions, and trending keywords on category and product pages.
• Work cross-functionally across the eCommerce organization to ensure site merchandising and product pages tie back to site marketing, email, social, and seasonal buying behavior.
• Conduct market research to benchmark key competitors, identify site or product opportunities, and selling trends to influence sell-through strategies.
• Develop and articulate new sell-through tools and features to help drive the roadmap of optimizations and enhancements.
• Analyze and understand consumer demographics and preferences to present recommended strategies for current and future site merchandising.

Requirements

• Associate's Degree in Business or Merchandising (required).
• Three to six years of experience as an eCommerce merchandiser with at least one year as a Senior Merchandiser.
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year-for-year basis.

Skills

• Preferred experience in retail planning, buying, or allocation.
• Preferred experience working with a footwear, apparel manufacturer, or in the outdoor industry.
• Advanced understanding of fundamental eCommerce business objectives, conversion funnel, optimization tactics, and key performance indicators.
• Excellent attention to detail and strong organizational skills to manage multiple work requests and projects with an ability to independently prioritize workload.
• Strong understanding of direct response marketing activities such as SEM/SEO, remarketing/retention, display, and affiliates.
• Experience with eCommerce product data, discovery, and merchandising software.
• Working knowledge of enterprise solutions (Shopify, Salesforce, SAP, or similar).
• Proficient in all MS Office functions (Excel, Word, PowerPoint, Outlook).

Pay

Base Salary: $95,000–$101,000. The salary range posted for this position represents the anticipated hiring range for this role. Offers are made within this range based on factors such as relevant experience, skills, education, internal equity, and market considerations.

Schedule

This role follows a hybrid work model. Employees are expected to reside within a reasonable commuting distance of the Portland, OR office and generally work on-site four days per week, with flexibility based on business and team needs.

Benefits

At KEEN, we believe in a more just and equitable future for all people. As a global brand, we acknowledge that our business, buildings, and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge, rights, and resilience of these peoples.

KEEN is a values-led, independently owned brand from Portland, Oregon, driven by a passion for life outside. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN puts its values in motion by giving back, reducing impact, and activating communities and individuals to protect the places where we work and play.