Sr Digital Marketing Manager Tik Tok Amazon

What You’ll Do

• Lead end-to-end digital marketing campaigns across paid, owned, social, and commerce channels, ensuring cohesive execution and measurable business impact.
• Partner closely with brand, content, social, creative, and e-commerce teams to develop integrated 360° activations.
• Own strategic management and ongoing performance optimization for Amazon, TikTok Shop, affiliate programs, SEO, and other priority digital platforms.
• Develop channel-specific growth strategies that improve product discoverability, customer engagement, conversion, and sales performance.
• Ensure product listings, enhanced content, storefront experiences, and digital merchandising are accurate, compelling, conversion-focused, and aligned with brand standards.
• Oversee the development of high-performing digital creative assets tailored to platform requirements, audience behavior, and campaign objectives.
• Maintain monitoring campaign and channel performance, identify opportunities, and translate insights into clear optimization recommendations.
• Manage testing roadmaps across media, creative, audience, and retail content to continuously improve efficiency and results.
• Stay current on evolving platform capabilities, consumer behavior, and digital commerce trends to identify new growth opportunities.

What You’ll Bring

• Proven experience leading digital marketing and social commerce within a fast-paced consumer-focused environment.
• Deep strategic and hands on experience with Amazon, TikTok Shop, paid social, digital retail media, SEO, and affiliate marketing.
• Strong analytical skills with the ability to interpret performance data and turn insights into action.
• Experience optimizing digital product content, storefronts, listings, and conversion-focused customer journeys.
• Excellent cross-functional collaboration, project management, and communication skills.
• A strategic mindset paired with strong attention to detail and a hands-on approach to execution.