Sr. Digital Marketing Experience Strategist

12-month W2 contract (potential for extension) with Primary Talent Partners for a commercial real estate client. Remote role; $80.00 - $95.00/hr. No PTO or benefits, but ACA-compliant supplemental package available. Candidates must be legally authorized to work in the U.S. without sponsorship.

About the role

The real estate industry is undergoing significant and exciting change, increasingly driven by data and technology. At the world's premier commercial real estate services company, we empower teams to shape digital experiences that serve clients, brokers, and partners across the globe. The Senior Digital Marketing Experience Strategist plays a critical role in defining and advancing the digital experience strategy for the company's web properties and digital marketing channels—with a particular focus on the property listings experience. This individual will partner closely with global Marketing teams, business segment leaders, and Digital & Technology counterparts to ensure digital touchpoints align with enterprise goals, regional priorities, and user needs. This role requires a blend of strategic thinking, web expertise, and a deep understanding of B2B marketing—with a forward-looking perspective on AI, automation, and emerging digital trends.

Responsibilities

• Digital Experience Strategy
  • Define and champion digital experience strategy for assigned company web properties (Arc and related platforms), aligning with enterprise goals and regional marketing priorities.
  • With a particular focus on property listings, analyze digital experience consistency and variation across countries, identifying what is similar or different, better or worse, and necessary or not—translating findings into clear, actionable recommendations.
  • Drive the strategic evolution of user experiences across web properties to support business development, lead generation, and client engagement.
• Cross-Functional Collaboration
  • Engage with business segment Marketing teams to understand needs and deliver the right digital experiences for customers and sales teams.
  • Partner with brand, content, product, and technology teams to ensure cohesive execution of digital initiatives and campaigns.
  • Get buy-in for strategic initiatives from internal stakeholders and business leaders, using storytelling and data to communicate vision and value.
• Web Strategy & Platform Expertise
  • Contribute to CMS strategy, web architecture decisions, and governance best practices to ensure consistency and scalability across digital platforms.
  • Apply expertise in web strategy, CMS solutions, and digital marketing to guide the execution of high-quality web experiences.
  • Stay current with emerging digital trends, including AI, automation, and personalization, and champion forward-thinking approaches within the team.
• Integrated Digital Marketing
  • Support integrated digital marketing strategies aligned to business segments, including email marketing, lead nurturing, SEO/SEM, retargeting, and account-based marketing.
  • Leverage data-driven insights and user research to continuously improve user engagement, digital performance, and ROI.
  • Contribute to the definition of KPIs and measurement frameworks in collaboration with analytics partners.
• Supervisory Responsibilities
  • No formal supervisory responsibilities in this position.
  • Provides informal guidance and mentorship to junior team members.
  • May lead project teams and coordinate cross-functional workstreams.

Requirements

• Education & Experience
  • Bachelor's Degree (BA/BS) in Marketing, Communications, Digital Media, Human-Computer Interaction, or a related field, plus a minimum of 6+ years of relevant experience; or equivalent combination of education and experience.
  • Proven experience in digital marketing or web experience roles, preferably within global B2B organizations (B2B Marketing or B2C digital platform experience preferred over internal systems).
  • Demonstrated expertise in web strategy, CMS platforms, and digital marketing best practices.
  • Familiarity with company and/or property listings platforms is a strong plus.
• Skills & Expertise
  • Comprehensive knowledge of digital marketing strategies and multichannel approaches, including SEO/SEM, email marketing, lead nurturing, retargeting, and account-based marketing.
  • Deep understanding of emerging digital trends, including AI and automation, and how they apply to marketing and digital experience.
  • Ability to analyze complex digital ecosystems and translate findings into clear, prioritized strategies.
  • Strong communication and stakeholder management skills, with the ability to write compelling strategic communications and present effectively to internal and external audiences.
  • Advanced proficiency in Microsoft Office suite. Proficiency in design thinking and prototyping tools is a plus.
  • Forward-thinking mindset with a bias toward action, collaboration, and continuous improvement.
• Scope of Responsibility
  • Decisions made with in-depth understanding and interpretation of procedures, company policies, and business practices to achieve general results.
  • Errors in judgment may cause mid-term impact to team members, the department, and/or the line of business.

Team Overview

• Candidate will be working as part of a team with engineering counterparts and team leads.
• Must be able to speak confidently with stakeholders to gather answers for project work.

Typical working day includes: Digital Experience Strategy, Cross-Functional Collaboration, Web Strategy & Platform Expertise, Integrated Digital Marketing.

Nice to have skills

• IDO design thinking
• Structured workshop experience
• Familiarity with company and/or property listings platforms

Soft Skills

• Excellent verbal and written communication skills

Pay

$80.00 - $95.00/hr

Schedule

M-F 8am - 5pm, with some flexibility needed for global calls. Remote role.