Sr. Digital Designer (Ecommerce) – remote freelance

About the role

The Senior Digital Designer, E-Commerce brings strong brand and campaign sensibility to our e-commerce experience, translating our brand into compelling, on-brand experiences across web and mobile. This is a senior-level role with independently owns key digital touchpoints—from the Homepage segmentation experience to campaign landing pages—driving weekly updates, testing and iterating on live designs, and making sound, data-informed design decisions with minimal oversight.

Essential Functions

• Drives the continuous improvement of the design of the e-commerce retail site experience, including Homepage segmentation for desktop and mobile, from concept through execution.
• Drive weekly updates and iterate on live designs based on performance and feedback.
• Serve as the team’s Figma lead: owning, building, and maintaining design libraries and design systems, and setting standards for how components and styles are structured.
• Develop and maintain templates, Figma components, icon libraries, and style guides, and partner closely with developers to build and evolve components and modules that work seamlessly within the system.
• Develop and deliver Figma training for the creative team, creating lessons and working sessions that build team-wide proficiency and elevate how the broader team works within Figma.
• Design marketing landing pages for desktop and mobile, from concept to execution, ensuring visual consistency and design excellence across all digital touchpoints.
• Maintain brand integrity by delivering polished digital assets rooted in sound design principles and usability standards.
• Cross-Functional Collaboration & Design-to-Dev Handoff: Collaborate with cross-functional teams, including creative, operations, marketing, and e-commerce, managing multiple projects simultaneously and proactively identifying opportunities to improve design and performance. Manage design-to-development handoff, including annotating specs and staying engaged through implementation to ensure designs are built accurately and as intended.

Minimum Qualifications

• 5-10 Years experience in visual and digital design for web, mobile, and product experiences, with senior/lead-level ownership
• Portfolio demonstrating strong campaign-driven digital design, adapting a brand across web and landing pages with a sharp eye for hierarchy, typography, and visual systems
• Experience in e-commerce retail design, including owning weekly site updates and a continuous cycle of testing and iterating on live designs
• Advanced proficiency in Figma, including building and maintaining design systems, component libraries, and style guides from the ground up
• Experience training or mentoring others in Figma, developing structured lessons or working sessions to build team proficiency
• Strong working knowledge of project management software (WorkFront)

Additional Skills

• Proficiency in Adobe Creative Suite and prototyping platforms
• Strong understanding of UX principles, responsive design, breakpoints, and type scaling
• How design decisions translate to development